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Podcast: PlantUniversity’s campus advocacy, UBC VegFest, and expanding plant-based eating

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In this episode of The Informed Animal Ally podcast, Vancouver Humane Society Communications Director Chantelle Archambault and co-host, VHS Executive Director Amy Morris, are joined by PlantUniversity Coordinator Matthew Wattier. Together, they discuss the importance of plant-based advocacy on post-secondary campuses, PlantUniversity’s role in organizing the recent UBC VegFest, the challenges involved in coordinating a large-scale campus event, and what’s next for the program.

Note: This written discussion has been edited for length.

Talking campus advocacy with PlantUniversity team

Chantelle: Hi and welcome back to the Informed Animal Ally from the Vancouver Humane Society. I’m Chantelle Archambault, the Communications Director here at the VHS. As always, I’m joined by my cohost, the VHS’s Executive Director Amy Morris. 

Today we’re also joined by a special guest, the VHS’s PlantUniversity Coordinator Matthew Wattier. Matt joined VHS in June 2025 as our plant-based advocacy program, PlantUniversity, pivoted to focus on outreach to post-secondary students. He has a Bachelor’s degree in Business Administration from SFU. He has also worked closely with students and faculty at UBC, first as a coordinator for student-led educational projects for professors, and later as a communications professional for the Faculty of Applied Science.

Matt is passionate about addressing inequities for animals and humans alike, and places a strong focus on effectively campaigning for a transition to a plant-based lifestyle. He is fascinated by the science behind beliefs and persuasion, and hopes to work towards a more equitable society one conversation at a time. Thank you so much for joining us today, Matt.

Matt: Thank you Chantelle, it’s so great to be here! 

Chantelle: Can you start by telling us a bit more about your background and what led you to this role as the PlantUniversity Coordinator for the Vancouver Humane Society?

Matt: Well, I’ve been lucky enough to work on some of the great campuses in the Lower Mainland over the years. I went to SFU for my business degree, and then went through their co-op program. The student-led educational projects were at a place called Emerging Media Lab at UBC. They are a sort of experimental space where students and professors use the latest technologies and see how they can apply them to a classroom setting. An example is utilizing AI to assist law school students in practicing for moot court.

My second co-op was with the Faculty of Applied Science at UBC, where we celebrated all the amazing research that the faculty there were working on. I’ve also been plant-based for over five years now, and have always been so fascinated by why people do what they do, and what causes them to change. That curiosity and familiarity with the campus ecosystem is what led me to this role. 

Amy: Was there a specific moment or experience that first pushed you toward plant-based advocacy? 

Matt: I have to first give credit to my older cousins who were eating plant-based to varying degrees when I was just a kid. When you don’t know anyone who does something unfamiliar, it’s easy to write off that behaviour as odd, but seeing my cousins thrive and advocate for plant-based at that age was a big deal towards normalizing it. I remember having a specific moment where I thought ‘wait- have I even thought about why I am eating meat, or am I just doing what everyone else is?’ That led me down a journey where I learned a lot about factory farming and the unfortunate conditions animals are subjected to for us to eat meat. 

Eventually, I concluded that one of the best ways I could help animals was to limit the animal products I consumed, which quickly led to me going fully plant-based. I love a good-faith debate, and I really care that my actions align with my beliefs, so putting that towards advocacy seemed like a natural fit. I’ve helped a lot of my close friends and family see my perspective about why it’s a good idea to eat more plant-based, so expanding that further to folks I don’t know was the natural next step. 

A history of plant-based advocacy at VHS

Chantelle: I’m so excited to have you on the team working on this project and also to be speaking about our PlantUniversity program again because our plant-based advocacy work is something I’m really passionate about. 

As we’ve spoken about before on this podcast, eating plant-based is probably the best way you can make a personal impact in saving the lives of farmed animals every single day. Just to share a bit more about the program for people who may not be familiar, the VHS has been advocating to make plant-based eating more accessible for more than a decade.

From 2019-2022 we had two separate programs, one called Go Veg encouraging people to eat more plant-based foods and sharing resources to help people choose those animal-free foods more often, and another called Plant-Based Plates that worked on helping institutions like schools and hospitals shift their menus toward more plant-based options, which was an expansion from our work on Meatless Mondays. That work was going on even before Amy and I joined the organization—the Meatless Mondays program work was happening way back in 2015.

Digital screen advertisement in an elevator promoting plant-based eating.

In 2022, we combined those two program areas into one large plant-based advocacy program, PlantUniversity. I’ve been working with the program since then and it’s been very exciting work sharing with people and institutions the benefits of transitioning to more plant-based foods and practical tips to actually do that.

All that background brings us to our pivot last year, when we brought our advocacy work into a more specific scope with the post-secondary campus project. This is exciting because everyone from the VHS who has worked on this project is actually on this call right now—I’ve been leading the strategy with Amy’s support, and Matt has been working on the ground to bring this advocacy work into schools day-to-day. 

Matt, could you share about what PlantUniversity has been trying to achieve with our post-secondary campus project in the 2025-2026 school year?

Matt: So, with PlantUniversity, we’ve been aiming to connect with university students specifically to showcase why they should care about eating more plant-based. This has involved empowering student leaders on campus to advocate with their peers by sharing why they should consider plant-based, but also focusing a lot on how to break down barriers that students have that are preventing them from choosing plants.

We found through research and anecdotal experience that students tend to know that they should be eating a plant-forward diet, but have many reasons that get in the way of that, such as nutrition anxiety or not knowing what to cook. Finding ways to address these barriers, rather than just explaining the why, has been a big part of the PlantUniversity campaign this year. 

Amy: Why are post-secondary students such an important demographic to reach with this kind of advocacy?

Matt: Post-secondary students are a really important demographic for a few reasons. First, they are very interested and engaged with social justice and advocacy, so moving toward plant-based feels like a natural next step as they already want to work towards a better world. These students are our future policymakers, so explaining how important plant-based eating is invests in the future of animal advocacy. Second, for many students, this is the first time in their lives when they are making decisions about what to eat, either by cooking or choosing options at a dining hall. Showing why and how to pick plants at this pivotal moment can shape food choices for a lifetime. 

PlantUniversity at UBC VegFest

UBC VegFest logo

Amy: The program’s biggest event of the year was the first-ever UBC VegFest; you were a lead organizer who made that happen. Can you tell us about that event and who was involved?

Matt: Yes! UBC VegFest was a really exciting event, which was a joint effort between PlantUniversity, the Vegans of UBC club, and the Alma Mater Society at UBC. It was part of Sustainability Week at UBC, and was an opportunity to showcase all of the amazing local brands working towards climate-friendly food solutions for our future. We also had advocacy groups to help students understand the climate impact of animal agriculture, what they can do, and what groups at UBC are already doing. It was a blast to work with so many local brands and school groups and the reception on campus was really great. 

Crowds of students and community members gather outdoors at UBC VegFest, visiting booths and tents hosted by plant-based food brands and advocacy organizations during the campus event.

Chantelle: Absolutely, this was a massive event and truly a group effort to bring it together. Matt mentioned the co-hosts, and we also got support from TMRW Foods, Vegan Supply, and Seeds Sustainability Program at UBC in organizing and promoting the event. And then every single one of the 25 local food brands that attended offered free samples for people to try—that included brands you’ve likely heard of like Daiya, Oat Worthy, and Yoggu, and really exciting local favourites like Nora’s, Bonus Bakery, and Sai Plant Deli. Sai was selling plant-based chicken and they had a lineup around the corner for the entire six-hour event.

We’ll probably be having all these vendors back for future events, so if anyone is in the Vancouver and Okanagan areas and didn’t get a chance to go to the first event, you can follow PlantUniversity.ca and Vancouver Humane Society on social media to make sure you hear when the next ones are coming up.

Gift basket, with items generously donated by Daiya, Oatworthy, Vegan Supply, To Live For, and Herbaland.
The winner of the UBC VegFest early bird draw showed off her gift basket, with items generously donated by Daiya, Oatworthy, Vegan Supply, To Live For, and Herbaland.

Amy: What kind of reach and response did you see from that event?

Matt: We had over 25 local brands showcase their products through samples and sales, and they gave away over 18,000 samples. We estimate that there were around 5,000 guests at the event, which was more than we could have ever imagined. The vendors were so happy to see the turnout, which is very important to show that an event is worth coming to when you are a small business who has to be considerate to where you put your time and energy. The students and other guests we surveyed also had a high opinion of the event, with almost everyone saying it improved their perception and consideration towards plant-based eating. 

Chantelle: We knew it was a successful event based on the huge turnout when folks were there, but those surveys from the vendors and attendees were really exciting to see. Like Matt said, most people said the event changed their views on plant-based eating in a positive way, just 16% were neutral and no one had a negative change. Most people, about 59%, bought something at the event so we know people were interested in taking the food they tried at the event and carrying it into their routines afterwards. And a vast majority said they would recommend the event to a friend, at 96.1%.

We know this was reaching people beyond the vegan community as well so it was a great opportunity to encourage people to change their eating habits and expose them to plant-based foods and compassionate messages in a fun and welcoming way. About two-thirds of the attendees were not vegan. And about three-quarters were students, so the people in our target audience for the program who are in a stage of their lives where they’re forming opinions and habits that will make a difference to what kinds of foods they choose in the future. The rest of the attendees were faculty, staff, and members of the surrounding community.

Amy: For students and other advocates who would like to pull together something similar, what would be the first steps to getting the ball rolling on a VegFest event?

Matt: First, I think you are in a great position if you’re trying to put on an event at your campus! Student groups like your local AMS or Student Society are a great place to start. They often have privileges that make setting up an event easier than an external group. I would check there first and see what the process is for getting an event going. Students tend to love events that offer free food and bring life to campus, so creating a pitch of the event with those things in mind is a good plan. Once you get going there, look into funding opportunities for students. Universities love to promote projects, and often have grant money they’re trying to give to students. Especially if it pertains to sustainability or social justice initiatives, which a VegFest most certainly does!

PlantUniversity also has our own guide for setting up an event at your school, so give that a look first at https://plantuniversity.ca/campus-advocacy

Chantelle: Absolutely, working with clubs, sustainability programs, and student societies is a great way to go because they have a lot of knowledge about how the school community works. You may be able to work with local advocacy organizations, the way the VHS collaborated with the Vegans of UBC, who can help find different funding paths. And there are often grants available through the school, community organizations, or advocacy organizations for events that reach a lot of people and make a high impact like this.

Our campaign guide delves into all those partnerships, how to start reaching out to local businesses that may be willing to offer free samples to get their name out there, and how to market the event to make sure people actually come. Again, you can find all that in the Campus Advocacy section of PlantUniversity.ca

Vegan Supply booth at UBC VegFest

Amy: What were some of the biggest challenges or things to keep in mind as someone is planning an event like this?

Matt: One thing that is important to understand when working with small businesses is that it’s important that you make the event worth the effort for them. They are doing such amazing work and are often running with fewer resources and people than big companies, so creating a way where they can promote their brands without a ton of extra time or effort on their end will get a lot of real interest. There’s also a bit of a chicken-and-egg scenario where a university might want confirmed vendors first, and vendors might want a confirmed space before committing. Being honest with both parties about this scenario and levelling with them is the best way to get the commitment you need from both sides. 

Chantelle: I want to add that I don’t know if this is a challenge, but it’s definitely something you want to keep in mind: You’ll really want to make the event visible.

We were able to hold our VegFest in a very central location on campus where there was a lot of walk-through traffic, and we also had posters up all around campus; SEEDS at UBC helped us get promos for it on all the TV screens promoting upcoming activities around campus, and we had signage up all around the actual event so people knew what was happening. We posted it in all the local Facebook groups for the vegan community and local events and shared it with our email list and on social media. We basically shared it everywhere we could.

You can have an amazing event with the best food and the most impactful advocacy messages, but if people don’t know about it they’re not going to go. So, really making sure you promote the event very heavily and host it in a central and visible location if you can.

Amy: I’m so excited to see what happened with VegFest and really happy that we can share some of these insights with other people who may be starting to do work like this. But VegFest is just one part of a much more expansive project—can you walk us through some of the other advocacy work that happened on campuses this year?

Matt: We were excited to showcase a number of smaller advocacy events where students engaged with their peers, offering recipes, resources, and diving into great conversations about plant-based eating that created buzz around campus. We offered local free food and connected with so many great students, who just as we thought, really care about our message and were happy to have someone help them lean into plant-based more. 

We also connected with students across Canada in the classroom, with guest lectures and talks at schools like SFU and University of Manitoba. We created guides on how to advocate, nutrition information, eating plant-based for cheap, recipe booklets, and more, all of which were showcased in person, on social media, and on our website. We expanded our online presence beyond that with collaborative posts with local brands and universities on social media, and blog posts on our website. 

This all aligns with our goal to meet students in all avenues of student life—in the classroom, online, and around campus. Meeting students outside of just one place is shown to improve advocacy efforts, so we made sure to have a diverse approach.

Chantelle: You touched on this a bit, but how do those smaller outreach activities work together with something larger like VegFest to make change? 

Matt: Smaller outreach activities create a great environment for one-on-one conversations with students. This is one of the best ways to explain your message and to create an open discussion. Making this deeper connection with students is important as it is personal. Combining this more personal approach with the larger, exciting events helps with that diverse advocacy as I mentioned before. 

What’s next for PlantUniversity?

Amy: Can you both share a little bit about what’s next for PlantUniversity?

Matt: With the success of VegFest, we’re looking to do more events at different parts of the year, with more vendors, different advocacy groups, and even new focus areas. Connecting students with programs and guidance on how to handle food security is a big focus with costs rising. We are also looking towards advertising opportunities to the larger public, for big reach on messages and getting more people involved with PlantUniversity. 

Amy: That’s awesome, I know people have loved our billboards and bus ads for many years.

Chantelle: I’m so excited for what’s next for PlantUniversity. We’ve got four years of the program under our belts now, so we’ve really been able to hone our advocacy to reach the most people with the most impactful messages possible and that’s what we’re focusing on for the next year. If you’re not following the Vancouver Humane Society and PlantUniversity.ca on social media already, I would really recommend you do so you can see what we’re up to and get in touch about how you can get involved with this type of advocacy work.

Chantelle: Thanks so much for joining us to share about your experience with the program today, Matt. Before you go, we like to end on an action our listeners can take to help animals that’s related to the topic of the month. So, what is something our listeners can do to make plant-based eating more accessible and normalized on their campus or in their place of work?

Matt: Great idea Chantelle! An easy introduction and the way to everyone’s heart is a good, home-cooked meal. Trying out a recipe at PlantUniversity.ca, or whatever looks exciting to you from another site, and sharing it with friends or colleagues is a great way to start. I find delicious food leads to great conversations and open-mindedness. From there, so many things can happen!

Chantelle: Amazing, thank you so much again to both of you for being here for this conversation. And thank you to everyone at home for listening. If you’d like to learn more about how to save farmed animal lives by advocating for a more plant-forward food system and some more considerations for this advocacy work, you can check out some of our previous episodes: 

As always, we’re so grateful that you were able to join us for this conversation. We hope to see you again next month as we talk about more ways you can be an ally for animals.

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Podcast: Animal advocacy and Vancouver Humane Society’s mission (Vegan Boss Radio)

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The Vancouver Humane Society’s Chantelle Archambault sat down with Shawna Barker from the Vegan Boss Radio podcast about Vancouver Humane Society’s mission, work, and some practical ways that animal allies can make a difference.

Note: This written discussion has been edited for length.

Advocacy and justice for animals

A long-haired Highland cow stands in a grassy field, gently nuzzling a small calf beside her.

Shawna: Hi everyone. Welcome to Vegan Boss Radio. I am your host, Shawna Barker, and I’m so glad you’re here today. Today’s episode is a very important one because we’re talking about animal advocacy, public awareness, and how real change actually happens, not just online, but at the policy and community level.

Today I’m joined by Chantelle Archambault, who has worked as the communications director at the Vancouver Humane Society since 2021. She is deeply passionate about justice for all, both humans and animals, and has spent her career working with nonprofit organizations focused on family services, social justice, advocacy, and creating safer spaces for marginalized communities.

Chantelle’s lifelong commitment to the ethical treatment of animals inspired her to volunteer with the Toronto Humane Society and eventually move across Canada to take on her current role at Vancouver Humane Society. She has appeared in media outlets, including the CBC, CTV, CityNews, and the Daily Hive.

In this conversation, we talk about the work that the Vancouver Humane Society does behind the scenes, including its past and current campaigns, how they raise public awareness around practices like rodeos and horse racing, and why these issues are often misunderstood or even normalized, in many cases.

Chantelle, thank you so much for being here today. I’m wondering what drew you to animal advocacy, and then how did that lead you to working with the Vancouver Humane Society?

Chantelle: Thanks so much for having me today. It’s interesting to be on this side of the question because I love asking this to our guests on the Vancouver Humane Society podcast, Informed Animal Ally, as well. I got into animal advocacy the way that I found a lot of people I speak with do as well. I’ve always been drawn to animals since I was a kid, making my dad wait before he drove to work on rainy days so I could pick up every single worm off the driveway so they wouldn’t get squished. I was putting the spiders out through the window in the classrooms so the other kids wouldn’t step on them.

When I was in university, I volunteered doing feline enrichment at the Toronto Humane Society. I worked at an organization that worked with marginalized communities affected by HIV and then at a Children’s and family organization. Those were both organizations that aligned with my values.

I care about justice for humans for all of the same reasons I care about justice for animals. But I always knew that my dream job would be to work in the animal sector doing communications, telling those stories from the animals because their voices are ignored so often.

Shawna: That’s so incredible. It sounds like it was very much meant to be. Maybe for listeners that are not familiar with the Vancouver Humane Society, could you share a little bit about the mission and the types of work that you do?

Chantelle: Yeah, absolutely. So, the Vancouver Humane Society’s mission is to expose and end animal suffering and exploitation, including supporting individuals, organizations, and governments in caring for the wellbeing of animals. So, we work in five main areas to do that.

There are already a lot of great rescues who do work in taking in pets who really need it. So, our goal is to support the guardians of animals who are loved, but just need some help to keep them cared for at home and out of the shelter rescue system. We offer emergency veterinary support for low-income guardians so that they can get their pets cared for and back home safe rather than having to watch their pets suffer or make the really difficult decision to either euthanize them or give them up to get the care they need. We do a lot of advocacy work around animals in captivity, zoos, aquariums, mobile petting zoos, exotic pets, and animals in entertainment. That includes things like rodeos, horse carriages, horse racing, and wildlife.

Recently, we’ve taken more of a support role on this one for other organizations that focus on wild animals like the fur bearers. But we’ve covered things like, wildlife culls, hunting and fishing, regulations for farming, rodent poisons, and then farmed animals. That is a major area because, I’m sure you know, farmed animal welfare is often considered the greatest animal welfare issue on the planet.

We work in plant-based advocacy to make plant-based eating more accessible and reduce the demand for animals to be farmed for food. And we also advocate for better policies and practices that address the worst harms animals face while they’re currently in the farming system.

Rodeos and horse racing

Three jockeys lean forward as their horses gallop closely together during a horse race.

Shawna: I was scrolling one of the Facebook groups for the Hastings Sunrise neighbourhood and I saw a petition to bring back Hastings horse racing track. How do people not see how much cruelty is involved there? What do you wish more people knew about those industries?

Chantelle: Yeah. There are so many misconceptions about those two industries, and what a lot of it comes down to is lack of choice. The main argument from those industries and their supporters is that those animals love their jobs, but animals aren’t like human athletes because they don’t have a choice.

Animals used in rodeo do the behaviours that rodeo announcers pass off as performing are actually natural fear responses. A racehorse isn’t like a human athlete who gets to go home and do what they want. At the end of the day, their whole life and full routine is controlled by their handlers who decide when they train, when they rest, when and if they get time to run free. Animals also don’t choose to get into those situations. They’re bred for those industries, and if they don’t do what they’re expected, they’re punished for it.

For rodeo and horse racing, we actually did an entire podcast episode just on this topic called Eight Arguments in Support of Rodeo and How to Respond, because there are so many, and we’ve run into them all the time.

For horse racing, the most common argument is that if we take away horse racing, those horses will have nowhere to go and they’ll be sent to slaughter. First of all, this shouldn’t be true anyway. Horses are only able to race for a fraction of their lives because it’s quite hard on their bodies. So, any responsible industry should have a retirement plan in place.

The best outcome is one where horses can spend their days as freely as possible, like in a sanctuary or being therapy horses. We advocated for the BC government to support that transition when Hastings racecourse in Vancouver closed down, as you mentioned. And the other side of that coin is that while the industry is arguing that we have to keep horse racing around, because there are so many racehorses who would have nowhere to go, they have still been breeding more animals into this industry.

Shawna: Have there been campaigns to stop the horse carriage rides in Victoria?

Chantelle: We have worked around the horse carriage rides in Victoria a little bit. Right now, we’re working on a horse carriage campaign in Vancouver. We’re trying to get horse carriages off of busy city streets.

Education for long-term change

An overhead view of a wooden table set with colorful plant-based dishes.

Shawna: Beyond the individual campaigns that VHS works on, are there examples of maybe systems-level work, maybe through getting policies changed, education or outreach to address long-term changes that will benefit animals?

Chantelle: Yeah, absolutely. Education is a really important part of the work we do because the only way we can make change for animals is if people know what the issues are and care enough to help make those changes.

One project I am really excited to share is our plant university program. We originally launched Plant University in 2022 as a home for our ongoing work making plant-based eating more accessible to individuals through personal education, like sharing recipes and also working with institutions.

To improve access to plant-based foods for instance, in the past we’ve worked with school cafeterias to help organize meatless Mondays, and that work has carried on over the past few years. We’ve developed a recipe library and shared reasons and tips to eat more plant-based foods with people all over Canada.

And we’ve also been working with businesses and institutions like long-term care homes more locally to help them transition part of their menus. We’ve also supported change at the government level. A couple years ago, we created a report for the City of Vancouver on how transitioning a percentage of the food they purchased to plant-based could save them money and help meet their environmental goals.

This last year, we transitioned the program to specifically target post-secondary students in the Lower Mainland. A lot of students are making food purchasing decisions on their own for the first time in their lives, and when we share all the benefits of choosing plant-based options along with tips for eating more plant-based foods like recipes and an on-campus food guide, there’s a much better chance we’ll see that translate into new habits these young folks will carry with them through the rest of their lives. So, we’ve been doing things like in-class presentations, outreach events, signage, and posters on campus.

Emotional toll of animal advocacy

A person wearing a cap and denim jacket gently embraces a dog.

Shawna: I know advocacy work can be really kind of emotionally heavy. I mean, you’re seeing and talking about like animals being mistreated all the time. Maybe for yourself or for your team, is there a way that you navigate feeling emotionally burnt out by doing this kind of work and how to stay motivated?

Chantelle: Yeah, it is really tough sometimes. We find different ways to share what’s happening through writing, but that means we need to watch the footage of what animals are going through behind the scenes at rodeos or in slaughterhouses. That does really get to you because you know that you can walk away from seeing this at the end of the day, but for so many animals, this is their whole lives.

I really try to ground myself by recognizing that I’m doing everything I can do to help. I’m doing advocacy, so fewer animals have to go through this. I am vegan, so I’m not directly contributing to animals going through what they go through in the farming system. And then I spend lots of time connecting with the world around me in different ways when I’m not working, talking to my loved ones, talking to my cat, taking my cat out into the backyard so she can live the best life that she can.

I know if I’m not able to take care of myself and reset, I’m not going to be as effective in actually doing this advocacy. So, taking time for ourselves is part of being a good animal advocate.

The role of public awareness

Close-up of a horse’s face, showing its eyes.

Shawna: You mentioned kind of the role that public awareness plays. Do you feel that the public awareness does play a huge role in actually like changing the laws in these practices?

Chantelle: Yeah, absolutely. Public awareness is huge. We live in a world where companies, for the most part, are going to do what’s most profitable. Governments, for the most part, are going to do what gets them re-elected.

So, when we raise public awareness, people change their behaviours and they speak up and it tells those leaders of companies and governments that compassion is the popular choice, that’s going to be more profitable or it’s going to get more people on their side before the next election. When we do see government representatives connect with an issue on a personal level, it’s often because they’ve heard from individuals in their community, not necessarily from someone who’s representing an organization.

Shawna: For increasing public awareness, what are the best strategies? Would you say on social media you have a good reach or is it door-to-door campaigns with petitions? I’m just wondering what is an effective way to get the word out?

Chantelle: I think there are so many different ways. If someone is individually doing this, I would say play to your strengths.

If you have an audience online, definitely online is a great way to reach people. If you’re out in your community and you’re connecting people one-on-one in groups, that’s a great way to reach people. If you’re at an event and you can bring like a plant-based dish, use that as an opener to talk about animal suffering in the farmed animal system. Like anything that you can do to get people talking and thinking, I think is a great way to educate people about the things animals go through. There are opportunities all the time, all around us.

Shawna: And then for Vancouver Humane Society specifically, are you reaching people in specific neighbourhoods directly or do you feel like a lot of the reach comes from posting videos and articles on social media?

Chantelle: The biggest two routes that we take are through our email list and organic social media posts.

There are people who are really deeply engaged and we have about 16,000 people on our email list. We send out things that they can share on social media, ways that they can take direct action, ways that they can speak up to their elected officials.

Shawna: Someone who maybe isn’t on your email list and deeply cares about animals but feels overwhelmed and is not sure where to start—what would you suggest as a way to support this work?

Chantelle: Yeah, I would say the most basic first step is to find an organization that really aligns with your values and subscribe to their email list.

We have so many quick actions, like emails to decision makers, petitions to sign, campaigns to share around. There are ways to get involved to varying degrees based on how much time you have to spend on advocacy work, from a ten second click to a more in-depth collaborative piece.

In a more general sense, I would advise people to get to know your government representatives at the local, provincial, and federal levels. Your city council members, your members of Legislative Assembly, your members of parliament.

Once you make a connection with them, you’re in a much better position to let them know that you care about animals or what you care about in general when a policy decision comes up that they’re involved with. You don’t need to be an expert, it can really just be about going to them and saying, hey, I care about animals, we are a community that loves animals. I really hope you’ll vote for better animal welfare when the opportunity comes up.

Shawna: And if someone wants to engage with anything that VHS is working on and but they don’t live in Vancouver or even British Columbia, are there ways to get involved or do you suggest they find other local humane societies?

Chantelle: I definitely suggest you always find local organizations that you can make a difference locally on issues that are near you, and likely near and dear to your heart. But you absolutely don’t need to live in Vancouver to get involved with our campaigns. We cover a whole range of campaigns from local issues to issues of national importance. Most of our quick actions can be taken by anyone in Canada and sometimes beyond.

I’d recommend you go to our website, vancouverhumane.ca and sign up for our email list to get all the updates. You can also follow us at Vancouver Humane Society on Facebook, LinkedIn, Instagram, or Blue Sky. Any of those ways is going to be a great first route to get involved.

Shawna: Okay. Amazing. Well, Chantelle, I want to thank you so much for sharing everything that Vancouver Humane Society is working on, and ways for people to get involved. I know you really are emphasizing people getting involved with their local officials and I think that is such an important way to help shed light and address some of the injustices going on towards animals in your community. Did you have any final thoughts or anything you wanted to share with our listeners?

Chantelle: I just wanted to thank you so much for having me on today and giving me the opportunity to share about this. I think this is a great podcast and it was a really great conversation and I am glad that we had the chance to talk today.

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UBC VegFest helps the next generation help animals

What if choosing lunch could help spare animals from suffering? On March 4, that hopeful vision came to life at the very first UBC VegFest!

The VHS’s PlantUniversity program partnered with the student club Vegans of UBC to showcase more than 25 local plant-based businesses and organizations right on campus. The event was hosted in collaboration with UBC’s student union, AMS, and supported by TMRW Foods, Vegan Supply, and SEEDS Sustainability Program.

Thousands of students and members of the surrounding community sampled delicious foods, met passionate vendors, and learned how plant-based choices can support their health, protect the environment, and reduce animal suffering in factory farms.

A basket next to plant-based items such as boxed mac and cheese, chocolate, loaves, and vegan tuna.
The winner of the UBC VegFest early bird draw showed off her gift basket, with items generously donated by Daiya, Oatworthy, Vegan Supply, To Live For, Gusta, Nuts For Cheese, and the Progressive Non-Animal Research Society.

Events like UBC VegFest are a powerful step toward a kinder food system. Outreach and education like this help to shape the values of future leaders and make compassionate choices more visible and accessible.

“Thank you so much for emphasizing education during the event just as much as yummy foods! I really appreciate this event. It is my favourite I’ve ever attended at UBC and I hope it becomes annual.” -Attendee of UBC VegFest

For young people making independent food choices for the first time, an open and welcoming community that shares the benefits of plant-based eating can help influence habits that last a lifetime.

One attendee called the experience “eye-opening to the options available to support a plant-based diet”.

Thank you to everyone who was involved in this event. Your advocacy helps to plant seeds of change that will grow for years to come.

For a list of organizers and vendors, visit the event page at PlantUniversity.ca.

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Helping students choose kinder food: PlantUniversity gets a fresh focus

Young people are shaping tomorrow’s food choices.

Thanks to supporters like you, the VHS is updating the long-running PlantUniversity project to reach a new audience: postsecondary students in the Lower Mainland. We’re meeting students where they are, whether on campus or in the dining hall, to save the lives of farmed animals today and tomorrow.

New PlantUniversity student hub

PlantUniversity shares simple, affordable ways to help students add more plant-based meals into their routines. The difference this makes for animals is massive; more than 80 billion land animals are killed for food worldwide each year. The high demand for animal products exacerbates the inhumane conditions animals endure on industrial farms, in crowded transport trucks, and in slaughterhouses.

85,444,639,663

land animals were killed for food worldwide in 2023 (Faunalytics)

Choosing plant-based more often is one of the most effective ways to reduce suffering while also supporting our planet and personal health.

Beginning this fall, the VHS’s PlantUniversity team is working with student leaders at Metro Vancouver’s largest campuses to host in-person events, partner with local brands for tasty samples, and collaborate with professors to include animal-friendly food choices in coursework. Outreach activities and materials will highlight the impacts of our individual food choices on animals, the planet, and our health.

So far, the program has reached more than 100 professors at Lower Mainland schools. The program’s inaugural event over Climate Week in September directly reached hundreds of students with informational materials, peer support, and delicious plant-based baked goods, and with thousands more estimated to have seen prominent signage sharing the climate impacts of animal-based foods compared to plant-based.
Meanwhile, the program is making resources available to all postsecondary students across Canada through engaging social media posts, simple recipes, and guides to help students nationwide become leaders in their own campus communities.

The VHS is working alongside partners Reimagine Agriculture and Canadian Universities Initiative to develop these online resources, which will be available to all students in perpetuity. These partner organizations are also working with campus food providers to make plant-based foods more available and accessible through initiatives like default veg programs, in which plant-based meals are the default order and students may request animal products as an add-on.

Many students are making independent food decisions for the first time. With your help, we can give them the tools to choose compassion the next time they’re in the dining hall.

Do you know a faculty member, staff person, or student who might like to get involved? Please call Matt, the PlantUniversity Coordinator, at 778-251-3354. You can also reach him by email at matthew@vancouverhumanesociety.bc.ca. Thank you for helping the next generation choose kinder plates.

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Join our team: Campaign Manager – Advocate for animals & social change (2-year full-time contract)

Are you a passionate changemaker with a talent for advocacy and a heart for animals? Do you believe in creating a kinder, more compassionate society through policy change and public engagement? The Vancouver Humane Society (VHS) is looking for a dedicated Campaign Manager to help lead impactful campaigns that improve the lives of animals and influence systemic change across Canada.

Position: Campaign Manager

Reports to: Campaign Director
Location: British Columbia (must be able to travel to Lower Mainland 4-6 times per year)
Job Type: Full-time (30 hours a week)
Compensation: $76,000

What you’ll do

As Campaign Manager, you’ll bring campaigns to life that drive policy and behaviour change. Your responsibilities will include:

  • Collaborating with the Campaign Director to research and draft campaign strategies.
  • Implementing campaign strategies and managing timelines, deliverables, and budgets.
  • Drafting compelling communications: newsletters, media releases, website content, and social media content.
  • Coordinating media outreach, talking points, and interview preparation, and engaging in media interviews.
  • Analyzing campaign data to assess effectiveness and refine strategy.
  • Preparing government briefings and policy submissions.
  • Building and nurturing relationships with stakeholders, media, and advocates.
  • Monitoring industry developments to identify advocacy opportunities.
  • Supporting fundraising and grant applications with persuasive campaign narratives.
  • Representing VHS with professionalism and compassion in public and private forums.

What you bring

We’re looking for someone with:

  • A completed undergraduate degree.
  • At least 5 years’ experience in campaign strategy, implementation, and stakeholder engagement.
  • Proven experience working with government staff and navigating Canadian public policy.
  • Strong skills in written and verbal communications, media relations, and digital advocacy.
  • An in-depth understanding of Canadian animal welfare issues and regulatory frameworks.
  • A track record of success in project management and team collaboration.
  • Experience supervising staff and volunteers.
  • Strong proficiency with technology, including Microsoft Office and online tools, including Canva and social media management.
  • A commitment to moving towards living a vegan lifestyle and consuming a plant-based diet.

What we offer

  • Great benefits and flexibility: Flexible work schedule with remote work environment; health and dental benefits that cover a broad range of services. 4 day work-week, 14 wellness days and 3 weeks vacation.
  • Mission-driven work: Every campaign makes a tangible difference for animals.
  • Collaborative, dynamic work: Your days will include everything from creative storytelling to high-level policy advocacy.
  • Small team, big impact: You’ll collaborate closely with our team of 11 staff members. Two other campaign staff are working full-time on advocacy initiatives.

How to apply

Please send your resume and cover letter to amy@vancouverhumanesociety.bc.ca by August 15. Include “Campaign Manager Application” in the subject line.

Vancouver Humane Society is committed to equity and diversity and encourages applications from all qualified individuals, including those with lived experience related to our work.

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Hiring a Plant-Based Campuses Coordinator (1-year contract)

The Vancouver Humane Society (VHS) is a registered charity dedicated to exposing animal abuse and assisting individuals, institutions, and governments to end animal suffering, using education, advocacy, and outreach.

We’re seeking a passionate, organized, and strategic individual to coordinate and implement our Plant-Based Campus campaign. This initiative aims to increase the availability and promotion of plant-based food in post-secondary institutions, with the broader goal of reducing the consumption of animal products and addressing the climate and animal welfare crises.

Position Summary

The Plant-Based Campuses Coordinator will lead a one-year campaign to support and grow VHS’s Plant-Based Campus initiative. This includes relationship-building with post-secondary institutions, student unions, and food service providers; coordinating campaign strategy; supporting student advocacy; and producing reports, events, and communications to advance the campaign’s reach and impact.

Key Responsibilities

  • Implement the Plant-Based Campus campaign strategy in collaboration with the Communications Director.
  • Engage and support student advocates to organize for more accessible, affordable, and sustainable plant-based food options.
  • Build and maintain relationships with institutional food service providers and post-secondary stakeholders.
  • Deliver campus-specific research, proposals, and presentations.
  • Coordinate campaign logistics, including events, educational workshops, petition launches, and tabling.
  • Track progress against the project timeline and deliverables, reporting on successes and areas for improvement.
  • Collaborate with VHS’s communications team to develop materials including social media content, toolkits, reports, and blogs.
  • Ensure the campaign aligns with VHS’s mission, brand, and evidence-based approach.

Required Skills & Qualifications

  • Commitment to living a vegan lifestyle and consumer of a plant-based diet;
  • Ability to travel to deliver in-person training and for meetings, presentations, and outreach, including transporting materials from the office and setting up outreach materials;
  • Demonstrated experience giving presentations and engaging in advocacy, including the ability to engage effectively with target audience/decision-makers;
  • Demonstrated commitment to animal protection and environmental justice;
  • Experience with grassroots or institutional campaign coordination, especially in food systems or sustainability;
  • Demonstrated experience using social media platforms effectively;
  • Demonstrated experience developing and implementing marketing strategies;
  • Demonstrated ability to learn and use software and web applications efficiently, including WordPress and Microsoft Office;
  • Proficiency in building relationships with diverse stakeholders, including students, administrators, and vendors;
  • Ability to work independently and manage multiple projects and deadlines;
  • Understanding of post-secondary structures and campus dynamics;
  • Familiarity with food procurement, and the environmental impacts of animal agriculture is an asset.

What We Offer

  • Flexible work schedule with hybrid remote/in-office options.
  • A mission-driven, supportive team environment.
  • The opportunity to lead a campaign that intersects animal welfare, public health, and environmental justice.

How to Apply

Please send your resume and cover letter to amy@vancouverhumanesociety.bc.ca by June 15. Include “Plant-Based Campuses Coordinator Application” in the subject line.

Vancouver Humane Society is committed to equity and diversity and encourages applications from all qualified individuals, including those with lived experience related to our work.

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Plant-based food resources take root in British Columbia

The VHS has continued to encourage restaurants and other local small businesses to make plant-based eating more accessible.

Right now, 65% of Lower Mainland adults are reducing their meat and dairy intake, giving businesses a great opportunity to meet the growing demand for animal-free meals.

65%

of Lower Mainland adults are reducing their meat and dairy intake

Free plant-based toolkit for restaurants

To support restaurants in making these changes, the VHS implemented a new Restaurant Toolkit initiative, which provides a free step-by-step guide with dos and don’ts, tips for recipe and menu development, marketing ideas, and more.

Free restaurant toolkit

New program for cafés

The VHS also launched the new Dairy-Free for No Fee program to support cafés in removing the extra charge for plant-based milk. This initiative is backed by a research study of 813 participants in B.C., which found that:

  • 62% of B.C. customers see surcharge-free options as an inclusive choice, feeling it adds to a welcoming environment. This rises to 73% among those aged 18-34, and 68% among Metro Vancouverites.
  • More than 1 in 3 British Columbians aged 18-34 would make surcharge-free cafés their go-to spot, underscoring the strong customer loyalty potential.
  • About 1 in 4 (24%) British Columbians say they’d choose plant-based milk more often if there was no surcharge. This rises to 34% among those aged 18-34.
  • 32% of British Columbians aged 18-34—a key café demographic—prefer plant-based milk regularly.
Dairy-Free for No Fee certification

Curious how you can help? Find advocacy tools to share with local businesses at PlantUniversity.ca.

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Support the Vancouver Humane Society and save on amazing plant-based deals!

The Vancouver Humane Society has partnered with Plant Curious, Vancouver’s First 100% Plant-Based Deals Site, to help raise funds and give our community an amazing discount! 

Plant Curious offers an annual membership with exclusive deals at the best vegan-friendly restaurants in Vancouver. Think Buy 1 Get 1 Free, Free Appetizers, and $20 Off Entire Menus, with new deals added every single month!

Most Plant Curious Deals save you $10-$25.

Here’s the best part:

  • Use promo code VHS when signing up, and you’ll save $10 on your annual membership, bringing the cost down to just $19.95 for the year!
  • Plus, Plant Curious will also donate 💚 $10 from memberships using the code VHS to the Vancouver Humane Society!

Copy promo code: VHS

Sign up with promo code

Sign up now

This is a fantastic way to:
✔️ Support animals
✔️ Discover Vancouver’s most delicious vegan options
✔️ Enjoy exclusive deals that only Plant Curious Members have access to.

Sign up now at www.thisisplantcurious.com and help make a difference while enjoying the best plant-based eats in the city.

This offer is only available in January, so sign up now!

P.S. You can save more than $19.95 with just one Plant Curious Deal. It’s an easy choice for anyone who enjoys plant-based food and lives near Vancouver. 🥳

Thanks Plant Curious for the special discount and financial support!

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Urge Metro Vancouver to prioritize plant-based in updated food strategy

Update

The feedback period for the Metro Vancouver Regional Food Strategy is now closed. Thank you to all who spoke up for a plant-forward future!

  • The Metro Vancouver Regional Food Strategy aims to create a sustainable, resilient, and healthy food system across 21 municipalities, an electoral area, and a treaty First Nation.
  • Metro Vancouver is updating the Regional Food System Strategy for the first time since 2011 and is seeking public input.  
  • This is an important opportunity for Metro Vancouver residents and food system stakeholders to advocate for a shift toward more humane, healthy and sustainable plant-based food production and consumption across the region. 

TAKE ACTION: If you’re a Metro Vancouver resident, your input is needed to help advocate for an updated strategy that prioritizes less animal-based products and more plant-based foods. Share your feedback in the online survey before the deadline of December 31, 2024.

Fill out the online survey
Questions and key points

Call for plant-based policies to be included in Metro Vancouver’s Regional Food System Strategy

If you are a Metro Vancouver resident, fill out the short survey before the December 31st deadline. 

Scroll down to review the main questions asked and key points to consider in your submission. 

Express your thoughts in your own words as much as possible, as duplicate responses may not be accepted. 

Fill out the online survey

Survey questions and tips

Below are the main questions included in the Metro Vancouver survey. Click on each key point for tips and context to help answer the questions in your own words.

1. What changes have you seen in the regional food system over the last 10 – 15 years?

(Examples: changes to imports/exports, climate considerations, community changes, consumer habits, costs, etc.)

Growing public awareness and concern about the impact of animal-based foods…

on the environment, health, and animal welfare, resulting in more people reducing their consumption of animal products.

  • A 2022 survey of Lower Mainland Residents found that 65% of respondents have reduced their consumption of animal products. 
  • A 2019 survey found that 25% of B.C. residents have tried a vegetarian diet, compared to the national average of 18%.
  • A 2018 survey found that almost 40% of British Columbians aged 35 and under follow a vegetarian or vegan diet, more than three times higher than the national average. 
Increased demand for plant-based foods/beverages…

and more products being offered in stores, restaurants, etc.

  • A 2022 survey found that 65% of respondents in the Lower Mainland would eat more plant-based meals if there were more tasty options available when going out to eat. 
Scientific research and experts urging all levels of government to support food system change…

…toward plant-based eating patterns.

  • Growing awareness that the type of food plays a much larger role in a food’s overall carbon footprint than the distance it travels. Previously, much of the focus has been on prioritizing local food, but it’s also increasingly important that plant-based food be incorporated into food system strategies. 
  • Food system change, including shifting toward plant-based diets, is necessary to meet global climate targets and stay below 2 degrees of global warming. 
  • In the City of Vancouver, nearly 98% of the ecological footprint of food comes from the land and energy used for growing and producing it, particularly red meat and dairy products. 
Government acknowledgement and action around the need for food system change…

toward more plant-based foods. 

  • The City of Vancouver passed a motion declaring the various social, economic, and environmental benefits of plant-based procurement. 
  • The District of North Vancouver passed a motion to ensure plant-based options are included and prioritized at municipal events, meetings, and other gatherings where the District purchases food. 
Public support for government action…

…including meat reduction efforts incorporated into government strategies. 

  • In a 2022 survey of Lower Mainland residents, 58% of respondents would support shifting government subsidies from animal-based food production to plant-based food production. 
  • 60% of survey respondents would support including animal production-reduction efforts into local, provincial and federal climate, health and animal welfare strategies. 

Are there any other food system-related changes or trends you’ve noticed in the Lower Mainland over the last decade? 

2. What do you think the role of Metro Vancouver should be in the implementation of a regional food system strategy?

(Examples: protecting agricultural lands, convening member jurisdiction on specific issues, providing local research and data, public education, etc.) 

As a regional organization, Metro Vancouver and member jurisdictions can prioritize humane, healthy and sustainable plant-based foods across the supply chain.

This could include:

  • Prioritizing and incentivizing plant-based food production and processing.
  • Supporting partnerships that enable businesses, public institutions and others to collaborate on plant-based procurement throughout the region through bulk ordering and supplier connections.
  • Public marketing, education, and promotion around increasing plant-based food consumption, in alignment with the updated Canada Food Guide, which recommends choosing plant-based proteins more often.
  • Supporting more plant-based options in food service, including through public institutions like schools, hospitals and community centers, as well as in catering, corporate programs, and cafeterias.
  • Supporting consumption of more plant-based foods across consumer, corporate, business and institutional levels. 

Are there other food system-related roles you think Metro Vancouver should be involved in? 

3. Is there any other feedback or other information you would like to share?

(Examples: suggestions, priorities, actions programs applied elsewhere, policy recommendations, challenges, resources, etc.) 

Metro Vancouver is uniquely positioned to support a much-needed food system shift towards plant-based food across multiple sectors.

This could include strategies and practices such as: 

  • Promoting and supporting strategies that prioritize plant-based food choices. For example, setting plant-based meals as the default option at events, meetings and municipal facilities.
  • Incentivizing plant-based food production, processing, purchasing and procurement. For example, through municipal food service contracts.
  • Encouraging member jurisdictions to set a target for reducing the volume of animal products purchased at municipal levels and follow the lead of other jurisdictions that have implemented meat reduction and/or plant-forward strategies. 

Are there other food-system related ideas or examples you would like to share? 

Fill out the online survey
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Podcast: 10 arguments against going vegan & how to respond

All episodes

What is the most common argument you’ve heard against going vegan?

As a vegan organization, the Vancouver Humane Society regularly advocates to make plant-based eating more accessible and reduce the demand for industrial animal agriculture. Plant-based advocates often hear arguments from people who disagree with veganism. This episode will delve into some of those arguments and ways to respond to them in a manner that is reasoned, thoughtful, and kind.

Are plant-based foods are overly processed?

A black bean burger with fries

Plant-based whole foods

Amy: The first argument is that plant-based foods are overly processed.

Chantelle: Yeah, I hear this one a lot. I think sometimes people mistake the term plant-based foods for commercial plant-based meat substitutes or dairy substitutes.

But when we use the term plant-based, we’re really just referring to any foods that are made from plants without animal products. That includes things like vegetables, whole grains, legumes, nuts, seeds.

Of course, you can also find processed plant-based foods, just as you can find processed animal-based foods.

Why do people eat processed plant-based foods?

Chantelle: Processed foods also have their place. Some people enjoy them as a treat or as a quick option. Some people use them as they’re transitioning from an omnivore diet to make the shift easier.

I personally really enjoy some of the meat alternatives; they’re one of the proteins in my meal rotation. And so are lentils, and so are beans, and tofu, and nuts, and seitan, and soy curls, and all those other whole foods.

I basically eat how I ate before I went vegan, but thinking a little more now about getting all my nutrients. I also have a little bit more variety in my diet, just because there’s more plants out there than there are animals that humans eat.

I find that generally when someone shifts to a plant-based diet, if they ate processed foods made from animals, generally they’ll also have some processed foods made from plants in their diet. And if they ate mostly whole foods as an omnivore, they’ll do the same as a vegan.

Switching to a plant-based diet almost never looks like switching from an organic chicken breast and steamed vegetables and organic brown rice on a plate to like a plate of imitation meat and Oreos.

“Processed” doesn’t mean “bad”

Chantelle: I think it’s important to note that processed foods are not bad foods. There are some foods that feed your soul more than they feed your body, but also a lot of imitation meats have a nutrition profile that’s comparable to the meat that they’re imitating.

We have a really good blog post about understanding meat alternatives on our Plant University website that looks at a nutrition profile breakdown of meat alternatives.

Understanding meat alternatives

Learning what nutrients your body needs

Amy: Personally, I like to think of food as a spectrum. So from eating raw vegetables to a processed plant-based burger, they all have a place in our diet.

There’s a few things that I’ve been surprised to learn as a vegan. There’s just myths out there about food.

Microwaving vegetables has been tested as keeping more nutrients in them than boiling them. Cooking method and ingredients in food can impact the amount of nutrients your body gets from the foods.

Focus on a variety of foods you enjoy

Amy: Variety really makes the biggest impact on nutrient intake. I try to think of that in terms of how I eat.

In one day, I might eat cereal and oat milk that’s fortified with vitamins and minerals. I might have a smoothie with fresh frozen fruits, hemp seeds, chia seeds, flax seeds, maybe even a plant-based collagen booster powder to strengthen my tendons that has greens and probiotics in it. I might have chips with pre-made salsa, an avocado, and then homemade cashew queso made with raw ingredients like nutritional yeast, lemon juice, salt, chili powder, and then maybe some vegan chocolate to make sure I get all my iron.

Half of that is processed, half of it isn’t, but my focus is on foods that taste good, promote muscle and tendon strength, are really easy, and promote brain and blood health.

The other day I had a microwavable vegan gluten free lasagna from Amy’s Kitchen, and another day I bought vegan pizza and pre-prepared samosas, and another day Daiya vegan pizza because I don’t necessarily have a lot of time in my day.

They’re all quick, they tasted good, and that’s what keeps me enjoying plant-based foods. So as long as I’m not eating the same thing every day and I try to switch it up and include fruits and veggies here and there, I know I’m doing alright on nutrients.

Make plant-based eating fun

Amy: When folks are thinking about this and talking about this, I think it’s about acceptance. I think it’s about making eating plant-based foods fun and enjoyable and easy and having less judgement on like what that looks like for an individual person; because that’s going to change over their lifetime, given their mental health, time capacity, energy levels, activity levels, all of those things.

Chantelle: Yeah, I think that’s a really good way of looking at it.

Does plant-based eating drive monoculture crops?

A sunset over wheat crops

It takes more crops to feed animals than humans

Chantelle: We talk about how plant-based eating is better for the environment, but sometimes we hear from people that they believe veganism is bad for the environment, particularly because it drives monoculture crops.

A lot of people talk about the impact of growing things like soy as monoculture crops. We know that’s a key protein that you can eat on a plant-based diet, but more crops are needed to feed animals for human consumption than would be needed to feed humans directly.

The demand for meat and animal products is actually a driving factor in the use of monoculture crops because the vast majority of animals grown for food spend some or all of their lives in an industrial farming environment or a feedlot. It’s not all grazing on pastures.

  • In Canada, corn is mainly used for animal feed and ethanol.
  • In the United States, 12% of corn is used to feed people, but 60% goes to feeding animals raised for foods.
  • About 77% of the world’s soy is used for animal feed.

So we’re seeing that by and large, more of these proteins and grains are being used to feed animals than if they were feeding humans directly.

Amy: It’s amazing how much farmland is being used to grow food to feed animals, which in any kind of logical way of thinking is a huge inefficiency when it comes to feeding a population of more than 7 billion people.

We’d be doing a lot better for the environment if all those fields grew food directly to feed people.

Approach with curiosity

Amy: I think if this is brought up and someone is talking about it, the best way to meet them is with compassion, kind of sharing, I hear that you care for the environment and you’re concerned about monoculture crops. And I’d love to learn more about this alongside you because I’m not an expert in it.

And then going someplace you can trust the output of it and research it together and come at it with that idea of learning and growing alongside them, rather than trying to prove that they’re wrong or make it seem like they have no idea what they’re talking about.

It’s okay to walk away

Chantelle: There’s two different sides of this coin of people using these arguments. There’s people you might be talking to in real life who often are speaking in good faith using arguments where they really feel they’re making the best decision for the environment or for what they really care about.

Sometimes there’s people on the internet saying these things who are really just going to throw whatever spaghetti at the wall they can to dispute your point. And sometimes you just have to walk away from arguments like that as well.

Shouldn’t I just eat local instead?

A farmers market

Eating local helps, but pair it with other changes

Amy: This next one, I think it’s a really good argument. I’m really curious to hear what you have to say about it, Chantelle. The argument is that shipping plant-based foods from far away is bad for the environment. You should just eat local, humanely raised, animal-based foods.

So I imagine this is things like palm oil and coconut coming on planes from places far away.

Chantelle: One thing people talk about is the impact of shipping plant-based foods a long distance as opposed to eating local animal based foods. And they’ve done a lot of research on this.

It’s certainly important to prioritize local, sustainable plant agriculture. I think we can all agree on that.

But, the research shows that ending all international food transport would only cut food miles emissions by 9% worldwide. Researchers have said that other choices like eating seasonal produce and reducing meat consumption could have a greater impact in reducing the climate impact of your food.

We can’t move to local, more “humane” animal foods while meeting current demand

Chantelle: Another thing is that eating local the way that some people talk about isn’t possible for most people. A lot of people who use this argument are talking about rural communities where they’re picturing a small scale animal farm with animals out on the pasture, and you can walk over to meet your local farmer, and then you can buy some meat from your local butcher, and that’s not what’s really happening.

The reality of the world we live in is the vast majority of people are living in cities, and we don’t have the space to be raising animals like that to feed all those people.

If we go farther out into nearby rural communities, we don’t have the space to have every animal roaming the pasture to meet a really high demand for animal products for every person who lives in the world right now.

That’s why industrial animal agriculture developed: to fit more animals into a smaller space for a lower cost and meet that really high demand for our growing population.

We don’t have a world of Old McDonald farms. We have a world where about 90% of farmed animals and 74% of farmed land animals are being raised in factory farms.

Locally raised animals can still be transported long distances to slaughter

Amy: With how few slaughterhouses there are, animals, even ones that are raised locally, are being transported huge distances to be killed.

For example, something I learned when I lived on the Sunshine Coast of British Columbia is that animals have to travel in vehicles, on a ferry, and then on the highway again, going to the Lower Mainland.

Then the meat, after the animals are killed and processed, goes back on the highway, on the ferry, on the highway again.

And that’s a short distance compared to some of the really long distances animals are being shipped. That uses just so many greenhouse gases, not to mention the suffering of the animals.

Plant-based foods skip the slaughterhouse

Amy: So the benefit of plant-based products is they skip that in between step. They’re going to on farm or nearby processing facilities and then they’re getting to the consumer more directly.

This is an argument that can be shared and at the same time it’s something that can be researched together, discussed together, and making sure that you hear where someone’s coming from.

Absolutely, coconuts are shipped from far away, but what are some other things we can consider? It’s all about having that conversation and building trust with the other person who’s putting that argument forward that you understand where they’re coming from.

Chantelle: Yeah, that’s a really great point. The animals are shipped from the pasture to the feedlot to the slaughterhouse and the crops to feed the animals are shipped from wherever they’re grown to the feedlot. There’s a lot more steps involved in animal agriculture than there are in plant-based.

Does veganism cause more animal deaths than animal agriculture?

A mouse in a crop field

True: Wild animals die as a result of agriculture

Chantelle: Another argument that we hear is veganism causes more animal deaths than animal agriculture.

I have a really hard time with this one, but I think a way to approach it compassionately is just to kind of lay out the facts.

First of all, do animals die from growing plants? Yes. Some animals die unintentionally from the machinery that’s used to grow and harvest crops, and some animals are killed intentionally to protect crops.

Some animals are also killed intentionally to protect farmed animals raised for food; that’s just across the entire farming system.

More crops are needed to feed animals than to feed humans directly

Chantelle: First of all, it’s not just vegans eating plants. Every human needs plants to meet their nutrition requirements.

But it’s not just humans eating crops; crops are used for animal feed.

About 36% of the world’s crop calories are used for animal feed compared to 55% feeding humans directly. If we look at the calories consumed globally, about 17% of the global calorie supply comes from animal foods, and then plant-based foods make up the other 83%.

When you look at the fact that animals are eating almost as many crops as all humans, you see that it takes far more crops to feed animals for humans to eat than it would to feed humans directly.

So while it’s not possible to eliminate all animal suffering entirely, plant-based diets are the best option to dramatically reduce it.

Respond with understanding and empathy

Amy: Yeah, this one’s interesting. I mean, animals die from all aspects of human existence.

With the need to protect crops, pesticides and rodenticides are being used.

Going to a restaurant, there’s likely rat and mouse traps set up all over the place. Grocery stores as well.

These are existing with any kind of food. It’s not a problem specific to veganism.

The best thing to do when someone brings this up is not to deny it, but to acknowledge it. It’s sad. It sucks a lot that animals are dying so that humans can live and can consume plants, but eating a vegan diet still has a far less impact on animals in the environment overall.

Can plant-based foods meet your nutritional needs?

A person eating a vegan meal

You can get all the nutrients you need from plant-based foods

Amy: This next one I think is a really common one that comes up, and it’s that plant-based foods won’t meet all your nutritional needs.

Chantelle: Yeah, I think that we’re getting to a place where there’s a broader scientific consensus that eating more plant-based foods is healthier for you.

When we look at the specific nutrients, you can get all the nutrients you need from plant-based foods.

There are a few that are more difficult to get or that only come in fortified plant-based foods. If you don’t want to keep track of all the nutrients you’re consuming directly from foods every day, you can take a supplement. I personally take iron pill and a B12 gummy every day. I sometimes also take omega 3 gummies.

But I get plenty of protein and calcium and iron from plants. And those are the ones that I see people worry about the most often.

You can’t get all the nutrients you need from animal foods alone

Chantelle: Another thing to note is I see carnivore only diets popping up sometimes where people are just eating animal-based foods. And you cannot get all the nutrients you need from that.

You can only get fibre from plant-based foods. So people on a carnivore only diet are getting zero fibre.

Nutrition is no mystery

Chantelle: One of the first things you learn as a kid is you’ll be healthier if you eat your veggies, and it holds true.

There’s this impression that nutrition is such a mystery, and everything is just a trend. But really, the vast majority of nutrition experts have reached a consensus that eating a wide variety of whole plant-based foods is good for your health, and it’s a good idea to limit red meat intake.

Amy: Absolutely. And just to add to some of those things you said, Chantelle, oat milk has a lot of B12 added into it already. Dark chocolate is so full of iron. Beans have a lot of calcium, but so do fortified plant milks, figs, leafy greens. Potatoes have a bunch of potassium and vitamin C.

Nutrition education has been influenced by industry

Amy: I’ve realized that most of what I’ve learned about nutrition growing up was influenced by food manufacturers and producers such as the dairy industry.

We know now that kids can thrive on plant-based diets.

The beauty of scientific research means that we understand it isn’t dairy milk that’s preventing osteoarthritis. It’s the combination of consuming calcium and a magnesium together in good quantities. You can get those in combination together from greens, seeds, beans, brown rice, quinoa. The list goes on and on.

So this is one of those myths that I find really fun to chat about with people because they start to realize how much what they grew up with is not the reality and how much opportunity there is to learn about what a body needs to thrive and be well.

And again, the most important part is to approach it with excitement and intrigue and compassion.

Talking about these topics with a judgment or know it all attitude will just sour someone’s experience and have the opposite impact.

Chantelle: Absolutely. That is always something really important to keep in mind.

Is soy bad for you?

Soy does not increase estrogen levels

Chantelle: We’re keeping in the trend of health related topics; sometimes you hear that soy is bad for you because it increases estrogen.

Desiree Nelson did a great job debunking this on our Plant University blog post called 10 Tips for Getting Started on a Plant-Based Diet Today.

10 tips for getting started on a plant-based diet

Soy gets a bad reputation because it has something in it called phytoestrogen, which is a naturally occurring compound in plant foods that has a similar chemical structure to our body’s natural estrogen, but it behaves differently and it’s about a thousand times weaker.

According to research, phytoestrogens don’t increase our body’s estrogen, and some experts have suggested they may have a balancing effect on our body’s natural hormone levels.

But if you are worried about extra estrogen in your diet, your real concern should be dairy, which is the source of about 60 to 80 percent of estrogens consumed in Western diets.

Soy is does not increase estrogen or decrease testosterone levels

Amy: This was actually a really big one that came up when I was dating someone who was concerned about veganism. The bottom line that I figured out after researching it is that soy foods are a good source of protein and a healthy part of a balanced diet.

The concerns I heard most are related to men and children. So I’ll speak more to that.

As far as men, research has shown that eating soy foods does not lead to increased estrogen levels or decreased testosterone levels in men. Some studies have even shown that soy consumption may have a significant health benefit for men, such as lowering the risk of prostate cancer and improving heart health.

Soy has many nutrients for healthy development in children

Amy: As far as children goes, soy is a really great source of protein, providing all the essential amino acids required for growth and development. Soy foods contain fiber, vitamin K, folate, some B vitamins, iron, calcium, and magnesium. It also contains polyunsaturated fats, including omega 3 and omega 6 fatty acids, which are important for brain development.

So knowing these facts and more about plant-based nutrients can really help when those challenging questions come up from parents who think a vegan diet is abusive to children.

Are dairy cows dangerous to their calves?

A calf and mother dairy cow.
A calf and mother at Sanctuaire pour animaux de ferme de l’Estrie in Quebec. Photo: Jo-Anne McArthur / We Animals Media.

Dairy calves are removed so their mothers’ milk can be used and sold

Amy: The next argument is that the dairy industry takes calves from their mothers so that the mother cow doesn’t accidentally kill them.

Chantelle: Dairy farmers and sanctuary owners have spoken out against this myth, but it’s still one that persists.

Dairy is produced by impregnating cows and then the baby calf is typically removed within a few hours so the milk can be used by humans.

And then the calves are fed milk, which is sometimes waste milk from the dairy industry or a milk replacer. And then they go on to be killed for veal if they’re male or raised as dairy cows if they’re female.

Are the calves removed for their own safety? No. They’re removed because the human animal agriculture industry wants to use the milk. They would be removed regardless, because we have a dairy industry and humans want to use milk for their own consumption.

Dairy cows and calves suffer when separated

Chantelle: But even if dairy cows had lost some of their maternal instincts through the years, through generations of having their babies removed, it wouldn’t be an excuse to continue breeding them and continuing the cycle.

We see that cows mourn when their babies are taken away. They cry. They chase after them. They try to stop the farmers from taking the calves.

The dairy industry continues to do this so the milk can be used and sold for humans, and it doesn’t need to be. We have plant-based alternatives for this.

Cows and calves form a close bond

Amy: I’ve spent quite a bit of time with mama and baby cows. And it’s so incredibly far from reality, I’m not even sure how it got spread as a myth.

The bond between cows and their babies is one of the most beautiful motherhood bonds I personally have ever experienced.

I’ve noticed that cow moms are just so protective of their little ones. I got to be around just a couple day old calf and mama put her horns around me. I was providing some supplemental milk to the calf to make sure that he was getting enough and she watched me every second of the time I was there with him.

They feed calves from their udders for years, not just one year, but sometimes more. Past the point where the calves start to be painful and annoying and they bother their mums. Their mums still keep feeding them and giving them love. It’s pretty special.

The dairy industry is emotionally painful for animals

Amy: I’ve heard the call of calves and their mums calling for each other on multiple different farms who are separated from each other. And it’s really sad.

If you really think about the dairy industry and how it’s all set up, to me, this is in a way the most emotionally painful and complex animal industry.

And yet it’s the one that people love cheese and they have a really hard time giving up milk because they just like how it tastes and it’s addictive.

And yet this is the one that has such a massive emotional burden on so many. It’s something that we can move away from and, and take a stand for the mamas and the babies and what they deserve.

Chantelle: I hear a lot from people who say they would have a hard time giving up cheese. I was one of them once, and I think a lot of people who are vegan now were once that person.

And once I gave it up, I honestly didn’t find it difficult. But I find it really difficult to see the realities of the dairy industry.

If we stopped farming animals, would they go extinct?

Selective breeding in modern farmed animals poses welfare concerns

Chantelle: So this next argument is when I have a really hard time believing that people are making it in good faith, but maybe they are. The idea is if we stopped farming animals, those animals would go extinct.

I don’t know where this idea came from, that animal agriculture is some sort of conservation movement. Keeping animals alive so that we can use and slaughter them at a fraction of their natural lifespan is not about conservation.

Modern farmed animals have also been selectively bred for the maximum meat production or byproduct production, like eggs or dairy, and that has been detrimental to their health. It leads to so much suffering.

  • Broiler chickens raised for meat grow so large that their legs cannot support their bodies.
  • Egg laying hens lay eggs far more often than they would in the wild, which uses up the calcium they need in their bodies, and it leads to bone fractures.
  • There are genetic defects in cattle and sheep and pigs from selective breeding for growth and from inbreeding.

Animal agriculture is harmful to wildlife conservation

Chantelle: If we’re talking about conservation, industrial animal agriculture has also been extremely harmful for wildlife.

  • Wild animals are killed to protect farmed animals.
  • We see habitat loss for raising and feeding animals.
  • Agricultural runoff is harmful to waterways and to animals who live in them and depend on them for drinking water.

When we look at all of the mammals on earth, farmed animals make up 62% of the world’s mammal biomass, whereas wild animals are just 4%. Farmed animals are really not struggling to be conserved right now.

How grazing impacts conservation

Amy: I appreciate this one because I think it comes up really commonly with the beef industry. Particularly it’s one I’ve seen the Canadian Cattlemen’s Association put forward a specific version of it, which is that there’s areas of the North American plains that only cows are able to graze to maintain, and that it would be problematic if these areas were not grazed.

There’s truth to this statement. And I think that’s important to acknowledge. It’s true that there are benefits to grazing. There used to be huge amounts of bison ranging the land and grazing.

Well managed grazing mimics the natural processes that once involved those wild herbivores. It maintains plant diversity, supports soil health, and regulates species composition.

But on the flip side, we’re talking about well managed grazing. And when it comes to the volume of animals being produced for farming, there’s often overgrazing or poor management of that land, which can degrade the ecosystems.

So, if cows were to stop grazing in many of these areas, there’s benefits that could be experienced such as without the pressure of domestic livestock, the ecosystems could be more natural. There could be new plant diversity and more wild animals coming back into the spaces. And then it can also improve the soil structure, reduce erosion, and increase soil carbon sequestration, which benefits the ecosystem and climate change mitigation.

So, there’s sort of this, this nuance and this balance, but when it comes to wild animals, they move differently than farmed animals over sections of land and these areas were really intended for wild herbivores to travel across them.

What would happen to farmed animals if everyone went vegan?

The shift to a plant-based world is gradual

Chantelle: I think this one is kind of a different side of the same coin, which is if we all go vegan, the farmed animals would all be killed, or would take over, or would have nowhere to go.

And first of all, a lot of these questions come from the idea that everyone on earth will somehow go vegan all at the same time and that all farmed animals will suddenly be rendered economically redundant. I do not see that happening.

I think it’s much more realistic that people are going to gradually shift toward a plant based food system and fewer animals will be bred for food over time.

A compassionate world would not make life worse for animals

Chantelle: But even if we did have this suddenly vegan world, farmed animals are already headed to slaughter. Farmed animals are already regularly being culled because of things like shifts in the economy or disease spread.

So a world where all people suddenly care very deeply about animal welfare and are doing our best for the animals can’t be worse than the system we have in place right now.

Animal consumption continues to grow

Amy: This myth sounds like it’s coming from someone who was on their last limits of trying to have an argument against veganism.

The consumption of animals is continuing to grow on our planet. Which makes me really sad, as someone who spends my life trying to advocate for these animals.

Even with the number of people going vegan and vegetarian growing, it isn’t enough to match the population growth. The volume of animals being killed and consumed is still larger than ever.

It’s remarkable how much change is going to be needed to make a drop in the bucket when it comes to reducing animal consumption.

That degree of gradual change is not going to have any of the suggested impacts listed in this myth.

If we all go vegan, what will cats and dogs eat?

As the food system shifts for humans, we work on solutions for pets

Amy: And we’ve got one more. If we all go vegan, what will dogs and cats eat?

Chantelle: I think that’s a good question. I think as we move toward a plant-based food system for humans, we’ll also be working toward a similar shift for animals.

And it’s an important question to ask what our companion animals who eat an omnivore or carnivore diet can eat besides other animals.

If our goal is to end farmed animal suffering, two important steps are shifting human diets toward plant based foods and then working on solutions for non-human animals who eat meat to not be relying on food from other animals.

Some ways we can do that is to support researching nutrition needs and developing cultured or lab grown meat. We talk more about what pet food looks like in a vegan future in our episode, Is my pet happy.

Podcast: Is my pet happy?

Cultured meat (lab-grown meat) and plant-based options

Amy: I would love to see cultured meat become affordable and available for pet food. I think that is the absolute way of the future. It’s unfortunate that we’re just in a time right now where it’s still in development, but I think it’s going to become the norm very soon.

And there’s also vegan pet foods. Which many animals right now are thriving on and enjoying. I just think how great would it be to lower our impact and consumption of animal products because of continued technological innovation. And to me, that seems like something everyone can get on board with.

Next episode

A mother cow and calf on a farm sanctuary

Please join us next month as we hear perspectives from people who operate farm sanctuaries.