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Another controversial Calgary Stampede comes to a close, but animal welfare concerns remain

  • At the 2026 Calgary Stampede, rodeo and chuckwagon events continued to put animals at risk of fear, stress, injury and death, while also exposing human competitors and workers to serious safety risks. 
  • The 10-day event saw two chuckwagons collide resulting in a serious injury for one of the horses, as well as harsh handling of a bucking horse in a chute leading to a cruelty complaint.
  • With support from the Vancouver Humane Society, Calgary Animal Rights Effort advocates distributed educational materials to Stampede attendees at four peaceful rallies.

TAKE ACTION: keep the momentum going by signing the #SayNoToRodeo pledge, using the quick-action tool below to contact government decision-makers and, if your workplace attends the Stampede, use the template letter to ask your workplace to choose cruelty-free activities for any future Stampede gatherings.

Learn more
Contact decision-makers
Take #SayNoToRodeo pledge
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Table of contents

Another Calgary Stampede has come to a close

The crowds are leaving and the temporary attractions are coming down, but the concerns surrounding animals used in the events remain unresolved.

From July 3 to 12, animals were once again put at risk of stress, injury and death in fast-paced rodeo and chuckwagon events for entertainment. Calves were chased, thrown to the ground and tied. Steers were pursued and wrestled by the neck. Horses and bulls were made to buck. Teams of horses pulled wagons at high speeds around tight turns and alongside other teams.

These events depend on animals reacting to pressure, fear, discomfort and stress. The behaviours presented as entertainment to the onlookers in the crowd, including fleeing, bucking, resisting and struggling, can be signs that an animal is overwhelmed or trying to escape what is happening.

Reported incidents at the 2026 Stampede

Two high-profile incidents received media attention, including a horse suffering a serious injury after two chuckwagons collided at the start of a race on July 11. One horse was eventually able to walk from the track, while the other remained down and was lifted into a trailer behind a privacy tarp. The injured horse is reportedly undergoing evaluation.

Footage from a bucking event earlier in the week also raised concern and resulted in a cruelty complaint, after a handler was seen forcefully pulling on the mane of a horse who was down in the bucking chute. The handler also repeatedly smacked the horse in the head. No further enforcement action was taken by local authorities.

Some rodeo injuries may not be immediately visible. The full impact of a fall, collision or other incident may only become apparent after an animal leaves the arena, but those injuries and deaths are not publicly available

Animal welfare cannot be measured only by whether an animal survives an event. It must also consider what the animal experienced before, during and after being used in an event. 

Email decision-makers
Take #SayNoToRodeo pledge

A long record of animal deaths and injuries

At least 110 animals have died in the Stampede’s rodeo and chuckwagon events since the VHS began tracking fatalities in 1986. That represents an average of one animal death every 3.6 days of competition. Most of the recorded deaths have occurred during the chuckwagon races.

In 2024, three chuckwagon horses suffered fatal injuries and a steer’s neck was broken during a wrestling event. In 2025, a horse named Rider was euthanized after suffering a catastrophic leg injury during a chuckwagon race.

Rodeo events also put people at risk

The risk of injury or death extends to human competitors and handlers as well. Each year, rodeo participants experience injuries of varying severity, with multiple reported deaths directly linked to rodeo activities since 1996.

Research has found that ‘rough stock’ events, such as bull riding and bronc riding, carry particularly high injury risks with contusions, sprains, and concussions being the most frequent injury types. While human competitors can choose to participate, and animal participants cannot, the risks to both are serious and should not be minimized.

Competitors and their families can experience serious physical, emotional, and financial hardship when injuries occur. Recognizing these impacts is an important step towards a future where the welfare of both people and animals is prioritized under a One Welfare framework.

A safer future should protect both people and animals by moving away from activities that include fear, force, and predictable injury risks. By working together to promote practices that reduce harm, we can help create a rodeo culture where both human and animal well-being is protected.

Learn more about the history of Rodeo cruelty

Recent efforts to hide the reality behind the rodeo arena

In recent years, Calgary Stampede organizers and allies have ramped up messaging about their so-called commitment to animal welfare, all while making it increasingly difficult for the public to learn the reality of what happens to animals used in rodeo.

Private businesses limit animal welfare messaging

Last year, major advertising companies rejected or pulled ads set to run in Calgary that would have pointed out the welfare concerns around rodeo. The VHS and Animal Justice raised concerns about mounting censorship and the decision by private advertisers to keep animal welfare messaging from the public.

Online advertising groups like Meta regularly reject promoted videos and photos of unaltered rodeo events displaying animal welfare messaging, claiming these images are too violent to be shared, despite permitting similar photos being used to promote Stampede events on the same platform.

Alberta government amends law to make enforcement more difficult

In May, Alberta’s Animal Protection Act was updated to better protect animals such as pets, but added a specific exemption which would allow animals to be in distress during rodeo and racing events, so long as the treatment is considered reasonable and generally accepted. This change makes it more difficult to protect animals used in these controversial sports.

Stampede organizers limit transparency

We Animals Media, an animal photojournalism organization applied for a media pass at the Calgary Stampede this year to document the rodeo and chuckwagon races. Despite following up, the Stampede never responded to their application. Media accreditation is required in order to bring professional photography equipment to the Stampede grounds, and public recording of the rodeo and chuckwagon races is not permitted.

We Animals Media shared that “If the Stampede is proud of how it treats animals, it shouldn’t be afraid of a camera.”

Live broadcast coverage of the rodeo and chuckwagon races also raises transparency concerns. The camera routinely cuts away during moments that would be difficult for viewers to watch, such as calves hitting the end of the rope, rough handling of animals in the chutes, or horses being injured during chuckwagon races. This pattern played out again this year: at least two chuckwagon races were cut from broadcast coverage, and no mention was made at the time that a horse had suffered a serious injury during one of them.

Because of the combined efforts of Stampede organizers, the Alberta government, and private businesses, the animal welfare concerns around the rodeo and chuckwagons are largely hidden from the public, who are instead provided with a carefully selected, sanitized, Stampede-approved version of events.

Email decision-makers
Take #SayNoToRodeo pledge

Supporting animal advocates

To combat efforts to silence animal welfare messaging, the VHS has been working with advocates in Calgary and organizations across the country to increase awareness about animal suffering at the Stampede rodeo and chuckwagon races.

Throughout the Stampede, Calgary-based advocates worked to keep animal welfare visible. With resources and support from the VHS, Calgary Animal Rights Effort advocates held peaceful Buck the Rodeo rallies on July 4, 5, 11 and 12 near the Stampede grounds.

Advocates spoke with members of the public, handed out educational materials and encouraged visitors to consider what animals experience behind the spectacle.

They also promoted cruelty-free ways to take part in Stampede season, including community events, food, music, arts and other activities that do not depend on animals being frightened or put at risk.

Animal advocates distributing Rodeo Truth leaflets
Email decision-makers
Take #SayNoToRodeo pledge

The campaign continues after the Stampede

The end of the 2026 Stampede does not need to mean the end of public attention. 

Decisions about funding, sponsorship, workplace outings and future programming are made throughout the year. This is when respectful and consistent public engagement can have the greatest influence. 

You can continue supporting change by: 

Did your workplace attend the rodeo or chuckwagon races?

Workplace outings should be activities where employees feel comfortable, respected and able to participate.

For some employees, attending a rodeo conflicts with deeply held concerns about animal welfare. Others may be uncomfortable watching events where animals or human competitors could be seriously injured.

The VHS has created a template letter that employees can share with their employer to respectfully ask that future team activities are inclusive and do not involve rodeo or other animal events.

Download the employee letter

Starting the conversation now can help your workplace make a different choice in 2027.

It’s time for a Stampede that leaves animal suffering behind 

The Calgary Stampede has evolved throughout its history. It can continue to change. 

Ending the rodeo and chuckwagon races would not mean ending Calgary’s celebration. It would mean creating a celebration where community, culture and entertainment no longer come at the expense of animals. 

Another Stampede has ended. The work to build something kinder continues.

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News/Blog

Two chuckwagons collided at Saturday’s chuckwagon race, leading to serious injury for horse

Photo: Reddit user thicketcosplay

  • During a Calgary Stampede Rangeland Derby chuckwagon race on July 11, 2026, a horse suffered serious injuries when two teams collided while attempting to round the barrels.
  • Stampede representatives state “an initial exam revealed no fractures but the injury is considered serious”. The incident again highlights the inherent risks of the chuckwagon event.
  • The chuckwagon races are by far the deadliest animal event at the Calgary Stampede, accounting for 79 of 110 known animal fatalities since the VHS began tracking deaths at the Stampede rodeo and chuckwagons in 1986.
  • Animal deaths happen almost every year at the Stampede. In 2025, a horse named Rider suffered a fracture to his left-front cannon bone during a chuckwagon race and was euthanized.

TAKE ACTION: Use the quick action tool to call on government decision-makers to work with organizers to remove these inhumane and deadly animal events from the Stampede program.  

Take #SayNoToRodeo pledge
Email decision-makers
Learn more

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Horse seriously injured after two chuckwagon teams collided

A horse has reportedly been seriously injured following a collision during the Calgary Stampede’s chuckwagon races on July 11.

The Calgary Herald reported that Chance Flad’s Bar L5 Ranch wagon and Wade Salmond’s De Havilland Aircraft of Canada wagon failed to finish Heat 3 after their horses collided while rounding the barrels. Witnesses said two horses went down in the crash.

a horse being lifted into a trailer behind a privacy tarp on the track.
Photo: Reddit user thicketcosplay

One was eventually able to walk from the track, while the other remained down and was lifted into a trailer behind a privacy tarp.

CTV News Calgary reported that the horse is considered seriously injured and is undergoing evaluation.

Horse injured during chuckwagon races but X-rays show no fractures: Stampede CEO

A horse took a fall during the Rangeland Derby at the Calgary Stampede Saturday night.

Nearly every year, there are animal deaths at the Calgary Stampede.

This incident is another reminder of the inherent risks that the chuckwagon races pose to horses due to the extremely high speed, tight turns, close proximity of wagons and horses to each other, and use of thoroughbred horses who are bred for speed rather than skeletal strength.

At least 110 animals have lost their lives at the Stampede rodeo and chuckwagons since 1986, when the VHS began keeping track. 79 of these deaths were horses used in the chuckwagon races.

In 2025, a horse named Rider was euthanized after a catastrophic leg injury during a chuckwagon race. The 2024 Stampede was the deadliest since 2019, with 4 animal fatalities during the 10-day event. 3 chuckwagon horses suffered unrecoverable injuries and a steer’s neck was broken during a wrestling event.

Injuries and deaths may also be underreported, as it can take up to 48 hours after an incident for an injury to present.  

Public polling in recent years reflects growing opposition to the use of animals in rodeo.

2022

Removal of the rodeo and chuckwagon events from the Stampede program would have virtually no impact on attendance rates and would bring in new crowds.  

2023

A majority of Albertans oppose the use of animals in rodeo

2024

 A majority of Calgarians oppose calf roping, steer wrestling, bronc riding, and chuckwagon racing. In addition to this, 67% of Calgarians oppose government funding of rodeo events. 

Email decision-makers
Take #SayNoToRodeo pledge

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News/Blog

As the 2026 Calgary Stampede begins, the VHS continues to call for an end to inhumane rodeo and deadly chuckwagon races

Photo: Jo-Anne McArthur / We Animals Media.

  • The 2026 Calgary Stampede is underway from July 3 to 12, bringing with it the return of controversial rodeo events and deadly chuckwagon races that continue to put animals at risk of injury and that result in near-annual animal deaths.
  • To date, at least 110 animals have lost their lives at the Calgary Stampede since the VHS began tracking fatalities in 1986 – an astonishing average of one animal death every 3.5 days of competition.
  • There are many ways to enjoy the city during Stampede season without supporting rodeo or chuckwagon events. Check out the cruelty-free Stampede events calendar and share it with friends, family, and coworkers.

TAKE ACTION: Sign the #SayNoToRodeo pledge and send a message to decision-makers to call for the removal of inhumane and deadly animal events from the annual Stampede program.

Take #SayNoToRodeo pledge
Email decision-makers
Learn more
Discover cruelty-free events

Share this post!

Rodeos and chuckwagon races are fast-paced, timed events that put animals’ safety at risk.

The chuckwagon races are promoted as the “half-mile of hell” and involve teams of horses attached to wagons that are pulled at high speed, making tight turns, and in close proximity to each other.

Beyond the risk of injury and death, animals used in rodeo events are also subjected to stress and suffering.

Chuckwagon racing at The Calgary Stampede

Many rodeo activities, including bucking, roping, and wrestling events, use tools and practices like spurs, flank straps, and rough handling to provoke “fight or flight” responses in the animals.

These events rely on the use of fear, stress, and discomfort to make animals flee and buck.

Nearly every year, there are animal deaths at the Calgary Stampede.

At least 110 animals have lost their lives at the Stampede since 1986, when the VHS began keeping track. Most deaths occur during the chuckwagon races due to the fast pace and close proximity of the horses and wagons.

In 2025, a horse named Rider was euthanized after a catastrophic leg injury during a chuckwagon race. The 2024 Stampede was the deadliest since 2019, with 4 animal fatalities during the 10-day event. 3 chuckwagon horses suffered irrecoverable injuries and a steer’s neck was broken during a wrestling event.

Injuries and deaths may also be underreported, as it can take up to 48 hours after an incident for an injury to present.  

Public polling in recent years reflects growing opposition to the use of animals in rodeo.

2022

Removal of the rodeo and chuckwagon events from the Stampede program would have virtually no impact on attendance rates and would bring in new crowds.  

2023

A majority of Albertans oppose the use of animals in rodeo

2024

 A majority of Calgarians oppose calf roping, steer wrestling, bronc riding, and chuckwagon racing. In addition to this, 67% of Calgarians oppose government funding of rodeo events. 

Email decision-makers
Take #SayNoToRodeo pledge

Attend alternative cruelty-free events around Calgary

There are many ways to enjoy the city during Stampede season without supporting rodeo or chuckwagon events. Check out the cruelty-free Stampede events calendar and share it with friends, family, and coworkers.

Join the “Buck the Rodeo” Rally

The Calgary Animal Rights Effort is hosting a peaceful rally to raise awareness about the animal welfare issues at the rodeo and chuckwagon races.

Saturday and Sunday,
July 4 and 5th, 11th and 12th.
12:00 p.m. to 2:00 p.m. MDT

Victoria Park / Stampede Station, Calgary

The rally will meet across from the Victoria/Stampede C-Train Station. Signs will be available, and you are welcome to bring your own.

Discover cruelty-free events around calgary

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News/Blog

Time for change: tell Calgary’s new Mayor and Council to end rodeo and chuckwagon races at the Calgary Stampede

  • Nearly every year, animals continue to be injured or killed in dangerous rodeo and chuckwagon events at the Calgary Stampede.
  • At least 110 animals have died at the Calgary Stampede since 1986, an astonishing average of one death every 3.5 days of competition.
  • The Vancouver Humane Society is urging Calgary’s newly elected Mayor and Council to remove the chuckwagon races and rodeo events from the annual Stampede program.

TAKE ACTION:

Step 1: Tell Calgary’s NEW Mayor and Council toremove these inhumane and deadly animal events from the Stampede program. 

Step 2: Take the #SayNoToRodeo pledge to reflect your opposition to the use of animals in rodeo events.

Send a Message
Take the #SayNoToRodeo pledge
Learn More

Email Calgary’s Mayor and Council 

#SayNoToRodeo at the Calgary Stampede

Check out RodeoTruth.com for more information about the rodeo and chuckwagon races at the Calgary Stampede. This public awareness project is a collaboration between the Vancouver Humane Society and concerned Calgarians.  

To keep spreading the word about why the Calgary Stampede should buck inhumane animal events, follow RodeoTruth on Facebook, Instagram, YouTube, and TikTok and share the posts.

Image credit: Jo-Anne McArthur, We Animals

What happened at the 2025 Calgary Stampede?

  • A horse named Rider suffered a fracture to his left-front cannon bone during a chuckwagon race and was euthanized.    
  • Video clips show the risk of injury to animals, such as a steer who was flipped over and whose neck was repeatedly twisted. Last year, a steer used in steer wrestling was euthanized due to a serious neck injury. 
  • Footage also shows people at risk of injury, including children. 
  • Animals are hit and roughly handled. In one clip, a handler uses a rope to agitate a bull’s neck while another person behind the scenes calls the bull obscene names. 
  • Animals show signs of fear and stress, including widened eyes, tense open mouths, excessive salivation, thrashing in chutes, panicked behaviours, and resisting handlers. 

Content warning: The following footage shows a fatal incident and animals showing signs of stress and fear.   

Stress, suffering & risk of injury or death in rodeo events

  • Calf roping: Calves are chased, roped by the neck, abruptly stopped, and thrown to the ground, which can cause neck injuries, bruising, and stress. 
  • Steer wrestling: Steers have their necks twisted and are slammed to the ground, risking serious injury. 
  • Bucking events: Bulls and horses are fitted with flank straps and spurred to provoke bucking, a reaction caused by discomfort and fear. 
  • Chuckwagon races: High-speed collisions and crashes often result in catastrophic injuries and death. 
  • In 2025, a horse was euthanized after a serious leg injury in the chuckwagon races. 
  • In 2024, four animals died: three horses during chuckwagon races and one steer whose neck was broken in a steer wrestling event. 

Despite efforts to improve safety, animal fatalities continue almost every year, demonstrating that these events are inherently dangerous. 

Tools & practices that cause distress

  • Flank straps and spurs are used to provoke animals into fleeing and bucking. 
  • Animals often show visible signs of fear and stress: wide eyes, drooling, open mouths, vocalizations, and defecation. 
  • Rodeo footage often shows rough handling — hitting, kicking, tail twisting, and ear pulling. 

The Vancouver Humane Society is urging the newly elected City of Calgary Mayor and Council to remove rodeo and chuckwagon events from the Calgary Stampede program by collaborating with Stampede organizers or implementing bylaws to prohibit harmful events. Cities like Vancouver, Port Moody, and the District of North Vancouver have already banned rodeos. 

Public opposition to rodeo is growing 

  • A 2022 Research Co. poll found removing rodeo and chuckwagon events would have little to no effect on Stampede attendance. 
  • 61% of Canadians and 49% of Albertans opposed the use of animals in rodeo (2022). 
  • By 2023, opposition grew to 67% of Canadians and 53% of Albertans. 
  • 2024 polls showed majorities of Calgarians oppose calf roping, steer wrestling, bronc riding, and chuckwagon racing. 
  • 67% of Calgarians now oppose government funding for rodeos. (2024)

The Future of the Stampede 

The Calgary Stampede has evolved over the decades to incorporate other attractions, including a large art festival; Indigenous performers and artists at the Elbow River Camp; the Midway rides and games; and live music featuring today’s top bands and local musicians. 

  • It’s time to embrace a cruelty-free future that brings people together without animal suffering
  • Removing these harmful events would align the Stampede with modern values of compassion and respect for animals. 

Together, We Can Make a Difference

📢 Call on Calgary’s NEW Mayor and City Council to end rodeo and chuckwagon events at the Stampede! 

Together, we can ensure the Calgary Stampede continues as an exciting celebration, without cruelty. 

TAKE ACTION

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News/Blog

Another deadly Calgary Stampede comes to close; the calls for change continue  

  • Rider, a horse who suffered a serious leg injury during the chuckwagon races, was euthanized; another tragic loss in an event that claims the lives of horses nearly every year. 
  • Rider’s death marks 110 known animal fatalities at the Calgary Stampede since 1986, with 79 from the chuckwagon races alone. Last year, three horses and one steer also died during Stampede events. 
  • Beyond the headline tragedies is the routine cruelty of rodeo: fear, stress, and force inflicted on animals for entertainment.  
  • This year’s Stampede footage lays bare a painful truth: for the animals, rodeo is terror, not tradition. It’s time to end the suffering. 

Take action

  1. Use the quick action tool to send a message to government decision-makers, urging them to remove the deadly chuckwagon races and inhumane rodeo events from the Stampede program.
  2. Take the #SayNoToRodeo pledge to reflect your opposition to the use of animals in rodeo events.
Take action
What happened at the 2025 Stampede?

Use the template email below to send a message to Calgary City Council and Alberta decision-makers. If you live in Alberta, the message will also be sent to your MLA.

Take the #SayNoToRodeo pledge to reflect your opposition to the use of animals in rodeo. The number of signatures will be shared by the VHS in engagement with decision-makers. 

Photo: Sportsnet

What happened at 2025 Calgary Stampede?

  • A horse named Rider suffered a fracture to his left-front cannon bone during Heat 8 of the Saturday chuckwagon races and was euthanized.   
  • Clips show the risk of injury to animals, such as a steer who was flipped over and whose neck was repeatedly twisted. Last year, a steer used in steer wrestling was euthanized due to a serious neck injury.
  • Footage also shows people at risk of injury, including children.
  • Animals are hit and roughly handled. In one clip, a handler uses a rope to agitate a bull’s neck while another person behind the scenes calls the bull obscene names.
  • Animals show signs of fear and stress, including widened eyes, tense open mouths, excessive salivation, thrashing in chutes, panicked behaviours, and resisting handlers.

Content warning: The following footage shows a fatal incident and animals showing signs of stress and fear. 

Animals pay the price for “entertainment” at the 2025 Calgary Stampede

The 2025 Stampede once again resulted in the tragic death of a horse used in chuckwagon racing. Footage from this year’s rodeo events also shows the risk of injury to animals and people, the rough handling of animals, and signs of fear and stress.

RodeoTruth.com

Cover photo: Sportsnet

Categories
News/Blog

Horse killed in Calgary Stampede Chuckwagon race

  • During a Calgary Stampede chuckwagon race on Saturday July 12, a horse named Rider suffered a leg injury and was euthanized.
  • This marks the first animal death of the 2025 Calgary Stampede and brings the total known animal deaths to 110 since the VHS began tracking deaths in 1986. 
  • Animal deaths happen almost every year that Stampede. The 2024 Stampede rodeo and chuckwagon races claimed the lives of four animals. Three horses died in the chuckwagon races and one steer died after their neck was broken during a wrestling event. 

TAKE ACTION: Use the quick action tools to call on government decision-makers to work with organizers to remove these inhumane and deadly animal events from the Stampede program.   

Email decision-makers
Take the pledge
Learn more

Use the template email below to send a message to Calgary City Council and Alberta decision-makers. If you live in Alberta, the message will also be sent to your MLA.

Take the #SayNoToRodeo pledge to reflect your opposition to the use of animals in rodeo. The number of signatures will be shared by the VHS in engagement with decision-makers. 

Photo: Jo-Anne McArthur/We Animals Media

Learn more

The Stampede confirmed that a horse named Rider suffered a fracture to his left-front cannon bone during Heat 8 of the Saturday evening race and was later euthanized. 

Since the VHS began tracking fatalities in 1986, at least 110 animals have died in the Calgary Stampede’s animal events, 79 of which were in chuckwagon racing.

Despite minor changes attempting to improve the safety of the chucks over the years, horses have continued to die at an alarming rate. The VHS points to the fact that these changes, like reducing the number of horses on the track, fail to address the inherent risk factors of the sport: the close proximity of horses and wagons, the extremely fast pace, and the use of thoroughbred horses, who are typically bred for speed rather than skeletal health. 

Public approval of chuckwagon racing continues to fall in the wake of near-annual incidents and a growing awareness about animal well-being. 59% of Canadians and 54% of Calgarians disagree with the use of horses in chuckwagon races, according to a Research Co. poll commissioned by the VHS in July 2024. 

RodeoTruth.com

Cover photo: Sportsnet

Categories
News/Blog

As the 2025 Calgary Stampede begins, calls to end rodeo & chuckwagons grow 

  • The 2025 Calgary Stampede will be held from July 4-13. With it comes the controversial rodeo and deadly chuckwagon races that result in animal fatalities nearly every year
  • Last year’s events were the deadliest since 2019, with 4 animal deaths in 2024, bringing the Stampede death toll to at least 109 fatalities since the VHS began tracking in 1986. 
  • Polling shows significant and growing opposition across Canada to the use of animals in rodeo and chuckwagon events, including amongst Albertans.  
  • Polling also shows that removal of the rodeo and chuckwagon events from the Stampede program would have virtually no impact on attendance rates and would bring in new crowds.

TAKE ACTION: Tell Stampede organizers and government decision-makers to remove these inhumane and deadly animal events from the Stampede program.  

Take the pledge
Email decision-makers
Learn more

Take the #SayNoToRodeo pledge to reflect your opposition to the use of animals in rodeo. The number of signatures will be shared by the VHS in engagement with decision-makers. 

Use the template email below to send a message to Calgary City Council and Alberta decision-makers. If you live in Alberta, the message will also be sent to your MLA.

Photo: Jo-Anne McArthur/We Animals Media

Learn more

Dangerous & stressful for the animals 

Rodeos and chuckwagon events are fast-paced, timed events that put animals’ safety at risk. The chuckwagon races are promoted as the “half-mile of hell” and involve teams of horses attached to wagons that are pulled at high speed and in close proximity to each other.

Beyond the risk of injury and death, animals used in rodeo events are also subjected to stress and suffering during rodeo events. Many rodeo activities, including bucking, roping, and wrestling events, use tools and methods like spurs, flank straps, and rough handling to provoke “fight or flight” responses.

These events rely on the use of fear, stress, and discomfort to make animals flee and buck. 

Near-annual deaths 

Nearly every year, there are animal deaths at the Calgary Stampede. The 2024 Stampede was the deadliest since 2019, with 4 animal fatalities during the 10-day event. 3 chuckwagon horses suffered irrecoverable injuries and a steer’s neck was broken during a wrestling event. 

At least 109 animals have lost their lives at the Stampede since 1986, when the VHS began keeping track. Most deaths occur during the chuckwagon races due to the fast pace and close proximity of the horses and wagons. 

Why are the chuckwagon races so dangerous?

Injuries and deaths may also be underreported, as it can take up to 48 hours after an incident for an injury to present.   

Growing public opposition  

Public polling in recent years reflects growing opposition to the use of animals in rodeo:  

  • 2022 poll: Removal of the rodeo and chuckwagon events from the Stampede program would have virtually no impact on attendance rates and would bring in new crowds.  

Cover photo: Jo-Anne McArthur/We Animals Media

RodeoTruth.com
Categories
Media Release

Companies pull animal welfare campaigns in Calgary

CALGARY, June 30, 2025—Animal protection organizations are raising the alarm about mounting censorship efforts by major advertising companies and media groups in the lead-up to the Calgary Stampede.

While the Stampede is heavily promoted across Canada as a national celebration, the darker side of its animal events is increasingly hidden from public view. When animals are inevitably injured or killed—a grim annual tradition—the live broadcast quickly cuts away, leaving announcers to fill the silence while the arena is cleared. 

Increasingly, animal welfare advocates say that corporate advertising companies are going further to block even mild criticism from reaching the public.

This year, the Vancouver Humane Society (VHS) attempted to run a billboard with Astral Media Outdoor, owned by Bell Media. The billboard would have been placed along the Stampede parade route, pointing out that distressing moments—like when a rope tightens around a calf’s neck—are typically edited out of rodeo highlights. Sharing this fact proved too much for Bell Media, despite initially approving the sign.

Design originally accepted for Astral Media Outdoor billboard ad.

Just days before launch, Bell Media abruptly demanded last-minute changes before cancelling the billboard altogether. The company rejected the VHS’s photo-based ads in 2024, while Pattison Outdoor Advertising, another major ad company, refused all “animal advocacy advertising.” 

After Bell withdrew, other approved ad campaigns began to unravel. Rogers Media, which had sent radio ad contracts and collaborated on script development, reversed course, stating that the ads would “diminish the value of the Rogers’ brands.” The Calgary Stampede is one of Rogers Sports & Media’s properties, a representative noted.

RedPoint Media Group, which had agreed to place online ads in Avenue Calgary, also rejected designs mentioning animal welfare concerns and offered to run general ads about the VHS instead. Their production team said they do not accept “political” messaging—despite one of the rejected ads stating only: “Like dogs, calves suffer stress and injuries from rough handling.”

“We’ve been advocating for an end to cruel practices at the Calgary Stampede for decades, but this year we’ve had three advertising companies backtrack on ads with signed contracts,” said VHS Communications Director Chantelle Archambault. “We’re extremely concerned that companies are keeping animal welfare messaging from reaching the public.”

“These moves to silence even mild criticism show an alarming imbalance, where an event that routinely sees animal deaths and injuries is shielded from scrutiny by powerful corporations,” said Alexandra Pester, Calgary-based staff lawyer at Animal Justice. “Frankly it’s also insulting to Calgarians, suggesting they can’t be trusted to make up their own minds about controversial events.”

– ends –

SOURCE Vancouver Humane Society

For more information, contact: 

Chantelle Archambault

Communications Director, Vancouver Humane Society

chantelle@vancouverhumanesociety.bc.ca

604-416-2903

Alexandra Pester

Staff Lawyer, Animal Justice

apester@animaljustice.ca

Related media: Attached

Related links:

https://vancouverhumanesociety.bc.ca/

https://rodeotruth.com/

https://animaljustice.ca/

Categories
News/Blog

Rodeo season wraps up with new actions, growing public opposition

Photo: Jordan Rivers \We Animals Media

This summer, the VHS and supporters were hard at work advocating to end the suffering of animals in rodeos.

Calgary Stampede

This year’s Calgary Stampede rodeo and chuckwagon races were the deadliest of the past five years, resulting in the deaths of four animals: three horses used in chuckwagon racing and a cow used in steer wrestling.

Media coverage of tragic incidents ensures public transparency

The VHS team closely monitored events to ensure these tragic incidents were tracked and shared with media. Stampede organizers only shared information about animal deaths after the VHS’s team and media contacts made inquiries.

The VHS’s Calgary Stampede campaign ran throughout the summer, reaching millions of people through online messaging, billboards across Calgary, and 43 media broadcasts and articles including on Global News, CTV News, CityNews Calgary, and the CBC.

Sharp increase in opposition to rodeo events in Calgary and across Canada

Survey results have since shown a significant increase in public opposition to inhumane rodeo and chuckwagon races and to government funding of these events.

With the shift in public opinion comes an important opportunity for meaningful change. Decision-makers have previously pushed back on calls to end the rodeo and chuckwagon races at the Calgary Stampede, citing public support. The new survey results show that support is rapidly dwindling, marking a turning point for the increasingly controversial animal events.

Calling for action from Calgary City Council

The VHS has delivered a report to Calgary City Council outlining welfare concerns, growing public opposition to rodeo events and chuckwagon races, and a recommendation that the City support removing inhumane events from the Stampede program.

Take action on the Calgary Stampede rodeo

B.C. rodeo season

Here in B.C., the rodeo season once again saw many concerning incidents of animal suffering. The VHS monitored these events, where video footage revealed animals being dragged around the arena by a rope, thrashing in chutes and becoming trapped in unnatural positions, and being agitated through stressful practices like ear pulling.

The VHS submits cruelty reports for inhumane treatment and apparent rule violations

Animal welfare concerns raised at Coombs rodeo

Videos from the 2024 Bulls Broncs & Barrels in Coombs, British Columbia show a number of serious welfare concerns, including: – Improper use of electric prods – A horse falling and being kicked in the head – Rough handling and deliberate agitation of animals – Visible signs of stress Footage: Jordan Rivers We Animals Media

In one particularly concerning clip from a rodeo in Clinton, a stressed bull resists handlers’ attempts to move him in the pens next to the arena. The clip goes on to show handlers kicking the bull, twisting his tail and using an electric prod on the animal repeatedly, including prodding the animal on the anus.

The VHS submitted an animal cruelty report in response to the incident, which appears to violate rules around electric prod use. The VHS also submitted a cruelty report regarding harsh handling of horses and inhumane use of electric prods at a rodeo in Coombs this August.

B.C. government continues to fund rodeo events

The B.C. government continues to fund the suffering of animals in rodeo, with more than $680,000 in taxpayer dollars awarded to events that include rodeos this year alone. The VHS is calling for an end to provincial funding of rodeo events and for legal protections to prevent animal suffering in rodeo. You can send a pre-written, editable email to provincial decision-makers using the quick action tool.

Take action on B.C. rodeos
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News/Blog

Report urges Calgary city council to support a rodeo and chuckwagon-free Stampede 

Photos: Jo-Anne McArthur \ We Animals Media

A NEW report from the Vancouver Humane Society highlights:

  • This year’s deadly Calgary Stampede rodeo and chuckwagon races, with four animal fatalities and footage of inhumane handling of animals;
  • Groundbreaking polling that reflects a significant increase in public opposition to rodeo events and government funding;
  • 9600+ signatures on the #SayNoToRodeo pledge, calling for an end to inhumane rodeo events and the deadly chuckwagon races at the Calgary Stampede;

The report recommends that Calgary city council seek the removal of rodeo and chuckwagon events from Stampede program. 

TAKE ACTION: Sign and share the petition and send a message to Calgary city council in support of the VHS’s report and recommendations. 

Sign & share the #SayNoToRodeo pledge
Contact Calgary city council
Read the report

Send a message to Calgary City Council

Send a message to Calgary’s Mayor & Council in support of the VHS’s new report and recommendations. The report recommends: 

  • Ending inhumane animal events at the Stampede; 
  • Discussing the VHS report at an upcoming public council meeting. 

Below are some key points you may wish to consider in your message. Please use your own words and remain respectful in your message. 

Why you’re writing: Note the VHS’s new report and that you’re writing in support of it.  

What concerns you the most: Consider what happened at this year’s Stampede (four animal deaths); the event’s track record of near-annual deaths; the stress and suffering the animals experience during the events. 

Your request: That city council work with Stampede organizers to remove rodeo events and chuckwagon races and instead prioritize events that don’t cause animal harm.  

For people outside Calgary:

Email Calgary Mayor Jyoti Gondek

For Calgary residents:

Use the online contact form
Email the Manager, Office of the Councillors

The Vancouver Humane Society’s Stampede report

In a new report sent to Calgary city council, the VHS outlines concerns and recommendations following this year’s deadly Stampede rodeo and chuckwagon events. Below are the key points and recommendations in the report: 

The use of animals in rodeo events presents a significant risk of injury and death, as evidenced by the near-annual animal fatalities at the Calgary Stampede rodeo and chuckwagon races.

  • The 2024 Calgary Stampede rodeo and chuckwagon races were the deadliest since 2019, with four animal fatalities during this year’s 10-day event.
  • Three horses sustained serious and irrecoverable injuries during the chuckwagon races and one steer’s neck was disturbingly snapped during a wrestling event. All four animals were euthanized.
  • Footage from the Calgary Stampede rodeo captures animals being roughly handled and displaying visible signs of stress, including thrashing in the chutes, resisting handlers, open mouth and extended tongue, and exhibiting eye white response.
  • 2024 Research Co. public polling shows that majority of Calgarians oppose calf roping, steer wrestling, bronc riding, and chuckwagon racing.
  • Public polling also shows that 67% of Calgarians oppose government funding of rodeo events.
  • 2022 Research Co. polling of Calgarians also found that removal of the rodeo and chuckwagon events would have virtually no impact on attendance rates and would bring a new crowd to the Calgary Stampede.

Therefore, the VHS recommends that Calgary city council seek the removal of the rodeo and chuckwagon events from the annual Calgary Stampede program.