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Urge Metro Vancouver to prioritize plant-based in updated food strategy

  • The Metro Vancouver Regional Food Strategy aims to create a sustainable, resilient, and healthy food system across 21 municipalities, an electoral area, and a treaty First Nation.
  • Metro Vancouver is updating the Regional Food System Strategy for the first time since 2011 and is seeking public input.  
  • This is an important opportunity for Metro Vancouver residents and food system stakeholders to advocate for a shift toward more humane, healthy and sustainable plant-based food production and consumption across the region. 

TAKE ACTION: If you’re a Metro Vancouver resident, your input is needed to help advocate for an updated strategy that prioritizes less animal-based products and more plant-based foods. Share your feedback in the online survey before the deadline of December 31, 2024.

Fill out the online survey
Questions and key points

Call for plant-based policies to be included in Metro Vancouver’s Regional Food System Strategy

If you are a Metro Vancouver resident, fill out the short survey before the December 31st deadline. 

Scroll down to review the main questions asked and key points to consider in your submission. 

Express your thoughts in your own words as much as possible, as duplicate responses may not be accepted. 

Fill out the online survey

Survey questions and tips

Below are the main questions included in the Metro Vancouver survey. Click on each key point for tips and context to help answer the questions in your own words.

1. What changes have you seen in the regional food system over the last 10 – 15 years?

(Examples: changes to imports/exports, climate considerations, community changes, consumer habits, costs, etc.)

Growing public awareness and concern about the impact of animal-based foods…

on the environment, health, and animal welfare, resulting in more people reducing their consumption of animal products.

  • A 2022 survey of Lower Mainland Residents found that 65% of respondents have reduced their consumption of animal products. 
  • A 2019 survey found that 25% of B.C. residents have tried a vegetarian diet, compared to the national average of 18%.
  • A 2018 survey found that almost 40% of British Columbians aged 35 and under follow a vegetarian or vegan diet, more than three times higher than the national average. 
Increased demand for plant-based foods/beverages…

and more products being offered in stores, restaurants, etc.

  • A 2022 survey found that 65% of respondents in the Lower Mainland would eat more plant-based meals if there were more tasty options available when going out to eat. 
Scientific research and experts urging all levels of government to support food system change…

…toward plant-based eating patterns.

  • Growing awareness that the type of food plays a much larger role in a food’s overall carbon footprint than the distance it travels. Previously, much of the focus has been on prioritizing local food, but it’s also increasingly important that plant-based food be incorporated into food system strategies. 
  • Food system change, including shifting toward plant-based diets, is necessary to meet global climate targets and stay below 2 degrees of global warming. 
  • In the City of Vancouver, nearly 98% of the ecological footprint of food comes from the land and energy used for growing and producing it, particularly red meat and dairy products. 
Government acknowledgement and action around the need for food system change…

toward more plant-based foods. 

  • The City of Vancouver passed a motion declaring the various social, economic, and environmental benefits of plant-based procurement. 
  • The District of North Vancouver passed a motion to ensure plant-based options are included and prioritized at municipal events, meetings, and other gatherings where the District purchases food. 
Public support for government action…

…including meat reduction efforts incorporated into government strategies. 

  • In a 2022 survey of Lower Mainland residents, 58% of respondents would support shifting government subsidies from animal-based food production to plant-based food production. 
  • 60% of survey respondents would support including animal production-reduction efforts into local, provincial and federal climate, health and animal welfare strategies. 

Are there any other food system-related changes or trends you’ve noticed in the Lower Mainland over the last decade? 

2. What do you think the role of Metro Vancouver should be in the implementation of a regional food system strategy?

(Examples: protecting agricultural lands, convening member jurisdiction on specific issues, providing local research and data, public education, etc.) 

As a regional organization, Metro Vancouver and member jurisdictions can prioritize humane, healthy and sustainable plant-based foods across the supply chain.

This could include:

  • Prioritizing and incentivizing plant-based food production and processing.
  • Supporting partnerships that enable businesses, public institutions and others to collaborate on plant-based procurement throughout the region through bulk ordering and supplier connections.
  • Public marketing, education, and promotion around increasing plant-based food consumption, in alignment with the updated Canada Food Guide, which recommends choosing plant-based proteins more often.
  • Supporting more plant-based options in food service, including through public institutions like schools, hospitals and community centers, as well as in catering, corporate programs, and cafeterias.
  • Supporting consumption of more plant-based foods across consumer, corporate, business and institutional levels. 

Are there other food system-related roles you think Metro Vancouver should be involved in? 

3. Is there any other feedback or other information you would like to share?

(Examples: suggestions, priorities, actions programs applied elsewhere, policy recommendations, challenges, resources, etc.) 

Metro Vancouver is uniquely positioned to support a much-needed food system shift towards plant-based food across multiple sectors.

This could include strategies and practices such as: 

  • Promoting and supporting strategies that prioritize plant-based food choices. For example, setting plant-based meals as the default option at events, meetings and municipal facilities.
  • Incentivizing plant-based food production, processing, purchasing and procurement. For example, through municipal food service contracts.
  • Encouraging member jurisdictions to set a target for reducing the volume of animal products purchased at municipal levels and follow the lead of other jurisdictions that have implemented meat reduction and/or plant-forward strategies. 

Are there other food-system related ideas or examples you would like to share? 

Fill out the online survey
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News/Blog

District of North Vancouver passes plant-forward motion

The District of North Vancouver has passed a motion to grow awareness throughout the community of the health and environmental benefits of increasing the intake of plant-based foods.

The motion, championed by Councillor Megan Curren, cited VHS’s report entitled “Increasing Plant-Based Purchasing at the Municipal Level”. The report was also cited in a motion unanimously passed by the City of Vancouver in November, which aimed to reduce animal-based food purchasing at the city level by 20%, to be replaced with plant-based foods.

You can read the full report, which outlines a case study of the impact of a 20% reduction in the volume of animal-based foods purchased at the City of Vancouver level, below. The report found that the proposed policy change would:

  • save up to $99,000
  • reduce greenhouse gas emissions by more than 500 tonnes
  • save the equivalent of nearly 400 farmed animal lives on annual basis

Thank you to Councillor Curren and the rest of the District Council for taking this plant-forward and planet-friendly step!

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News/Blog

City of Vancouver unanimously passes motion to shift 20% of animal-based purchasing to plant-based, citing VHS report

UPDATE: The below report led to a motion put forward to Vancouver City Council. Many supporters wrote in to support this motion and it made an impact: The motion was passed unanimously by Vancouver City Council! Thank you to everyone who wrote in and to the speakers, Asha Wheeldon (owner of Kula Kitchen), Eleanor Boyle (author of High Steaks: Why and How to Eat Less Meat), and Ryan McKee (founder of Elemeno), who shared their unique perspectives on this topic.


VHS recently launched a new report, “Increasing Plant-Based Purchasing at the Municipal Level”, which examines food purchasing for the City of Vancouver. The report reviews the impact of a shift in municipal food purchasing that reduces the volume of animal-based foods by 20%, to be replaced with plant-based alternatives.

It concludes that by replacing 20% of animal-based food products with plant-based alternatives, the City of Vancouver could expect to:

  • save up to $99,000
  • reduce greenhouse gas emissions by more than 500 tonnes
  • save the equivalent of nearly 400 farmed animal lives on annual basis

VHS is distributing this report amongst municipal decision-makers at the City of Vancouver and will be highlighting opportunities for its implementation.

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Media Release

City of Vancouver can save money and help tackle climate change through plant-based foods, says report

VANCOUVER, Nov 3, 2021 – Vancouver City Council is considering a motion today that could help decrease spending, reduce greenhouse gas emissions, and improve animal welfare. The motion would support recommendations from a recently released report by the Vancouver Humane Society (VHS), which highlights the impact the City of Vancouver can make by replacing 20 percent of their animal-based food purchasing with plant-based alternatives.

The report looks at the current food purchasing strategies for the City of Vancouver and outlines the annual cost and greenhouse gas emissions associated with foods typically purchased. By making a shift in their purchasing, the City of Vancouver could expect to save up to $99,000; 500 tonnes of greenhouse gas emissions; and the equivalent of nearly 400 farmed animal lives on an annual basis. The report outlines the impacts of three strategies that effectively replace 20 percent of animal-based foods purchased with plant-based alternatives.

“The evidence is clear that we need to shift our diets and our food system toward more humane and sustainable plant-based foods,” said VHS Campaign Director, Emily Pickett. “In Vancouver, the consumption of food makes up nearly half of the City’s ecological footprint, particularly from intensive agriculture producing meat and dairy products made from animals. There’s a lot of opportunity for positive change and we’re pleased to see this important discussion happening at the City of Vancouver level.”

The motion acknowledges that livestock farming is a significant contributor of greenhouse gas emissions; the United Nation’s Intergovernmental Panel on Climate Change (IPCC) has advised that a plant-based diet can help in the fight against climate change. It goes on to highlight how a shift toward more sustainable and healthy plant-based foods aligns with existing City of Vancouver priorities, including the City’s Climate Emergency Action Plan and the Healthy City Strategy. The motion recommends that Council direct staff to consider the policy options outlined in VHS’s “Increasing Plant-Based Purchasing at the Municipal Level” report.

The full report can be accessed on the VHS website and the “Plant-Based Purchasing Savings for City and Climate” motion can be accessed on the City of Vancouver website.

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For further information: Emily Pickett: 604-416-2902, emily@vancouverhumanesociety.bc.ca

Related links:

https://vancouverhumanesociety.bc.ca/posts/municipal-plant-based-purchasing/

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News/Blog

Support improved public access to plant-based foods

Vancouver “Local Food Action Plan” a chance to support better public access to plant-based food

The Vancouver Park Board is currently seeking public input through an online survey, closing January 28, on an updated “Local Food Action Plan”. The new 5-year plan will outline how the Park Board’s programming and services, which include community gardens; kitchens; food workshops; meal programs; farmers markets; concessions and restaurants, will contribute to a just and sustainable local food system.

This new plan comes at a crucial time, as society continues to deal with the COVID-19 public health pandemic and as concerns surrounding our food system continue to grow. COVID-19 has highlighted and exacerbated existing inequities within the food system. It has drawn attention to the dangerous and cruel nature of factory farms and the risks they pose as potential contributors to future pandemics; the exploitative conditions facing workers and animals on farms, in slaughterhouses and food processing plants; the connection between unsustainable, industrial food production and climate change; and the issue of food insecurity for historically underserved communities.

A growing body of research concludes that a significant shift in diets and food production toward fewer animal products and more plant-based foods is necessary. These changes are needed in order to meet our climate goals, tackle the biodiversity and factory farming crises, and to sustainably feed a growing population a healthy diet.

Food system experts are increasingly calling on all levels of government, including municipalities, to support these much-needed dietary and food system changes through food-related policies, practices and programming. The Park Board’s new Local Food Action Plan is a key opportunity for doing just that. Incorporating and prioritizing more plant-based foods, meals and education in Park Board services, such as meal programs, workshops, events and at concessions and restaurants, will help to support much-needed dietary and food system change. It will also improve public access to healthy, humane and sustainable food options.

If you’re a Vancouver resident, please consider participating in the Local Food Action Plan survey before the January 28th deadline. You’re welcome to use the recommendations we’ve listed below to guide responses about opportunities for the Park Board moving forward, but please be sure to fill out the survey in your own words and based on your own experiences.

VHS Recommendations: 
  • Animal welfare & a “just and sustainable food system” – A truly “just and sustainable local food system” will incorporate not only the protection of people, the planet and public health, but also our social responsibility for the protection of animal welfare. Therefore, a shift toward improving public access to healthy, humane, sustainable and equitable plant-based foods and diets must be reflected in the new Local Food Action Plan. 
  • The role of municipalities – Food system experts are calling on governments, including municipalities, to take action to support dietary and food system change that prioritizes a shift to plant-based in their plans and policies. 
  • Improving plant-based access & education – The Local Food Action plan is an opportunity to improve public access to plant-based foods and diets, as well as plant-based education, through Park Board services such as meal programs, fieldhouse workshops, events, farmers markets, concessions and restaurants.   
  • Expanding resources to under-served communities – The Local Food Action Plan should assess and address gaps in programs and services for under-served communities. This is another area where plant-based food access and education can also be enhanced.  
  • Emergency planning & preparedness – COVID-19 has highlighted the importance of ensuring food security programming is maintained during emergency situations and is adaptable so as to ensure communities are able to continue accessing resources.  
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News/Blog

Plant-based businesses in Vancouver & area: Your ethical shopping & eating guide

Animal-free shopping and eating guide

Do you want to make sure no animals were harmed when you’re shopping or eating? Struggling to find the perfect gift for someone? Looking to support and order from a local restaurant? This list of plant-based businesses in Vancouver & the Lower Mainland has you covered.

Click on a section in the table of contents to be directed to a list of relevant plant-based businesses in Vancouver and the surrounding area (with a few clothing retailers from elsewhere in Canada.)

Interactive map

Restaurants that are 100% plant-based

Business nameIn restaurant eating?Order online?Description
Aleph Eatery1889 Powell Street,
Vancouver, BC
YMiddle Eastern
Bad Apple2481 E Hastings St, Vancouver, BCYHealthy “pub” food, punk theme
BeetBox Veg1074 Davie St, Vancouver, BCYComfort food
Buddha-full106 West 1st Street, North Vancouver,  BC (one other location)YFresh whole food-based meals
Chau Veggie Express2 locations:
Victoria Drive
Granville Island
YModern Vietnamese
Chickpea4298 Main Street, Vancouver, BCYMiddle Eastern
Chi Vegan1935 West 4th Ave, Vancouver, BCYModern Vietnamese
CHOMP Vegan Eatery2234 E Hastings, Vancouver, BCYOrganic gluten-free pub fare
Copper Branch280 Nelson St, Vancouver, BCYPub fare
Indigo Age Cafe436 Richards St, Vancouver, BCYRaw vegan food; dessert menu section
Kind Cafe3080 Main St, Vancouver, BCNRestaurant with baked goods, zero waste
Khoe1370A E Georgia St., Vancouver, BCYModern Vietnamese
KokomoMultiple locations:
Chinatown
Kitsilano
North Vancouver
YFresh whole food bowls
Komo Comfort FoodsNYPlant-based food delivery
Kula KitchenNYPlant-based BBQ
Lotus Seed Vegan736 W Broadway, Vancouver, BCYPlant-based dishes from different cultures
MeeTMultiple locations:
Gastown
Yaletown
Main Street
YPub fare with dishes from other cultures
MILA Plant-Based185 Keefer St, Vancouver, BCYFlavour focused, internationally inspired, premium casual dining
Mizu Sushi Co.383 Raymur Avenue, Vancouver, BCYGluten-free sushi
Pizzeria Grano3240 Main Street, Vancouver, BCYPizza
Planetary Burger3088 Main St, Vancouver, BCYBurgers, fries, and milkshakes
Plant Me.245 East Broadway, Vancouver, BCYHealthy casual fare
The Cider House1602 Yew St, Vancouver, BCYCider and fresh foods (ask if cider is vegan)
The Green MoustacheMultiple locationsY (Whistler)Cafe with meals, smoothies, desserts
The Pizza Castle and Indian Curry1110 Commercial Dr, Vancouver, BCYPizza and Indian food
Veg Out Plant-Based Burgers & ShakesFood truckNBurgers, fries, and milkshakes
Vegan Cave415 Abbott St,
Vancouver, BC
NPizza
Vegan Pizza House2119 Kingsway, Vancouver, BCYPizza
Virtuous PieMultiple locations:
Chinatown
UBC
YPizza and ice cream
Wurst of Us1889 Powell Street
Vancouver, BC
YHot dogs and nachos

Dessert businesses that are 100% plant-based

Business nameIn store?Online shopping?Description
Bonus Bakery1185 W Georgia St, Vancouver, BCYDrinks & pastries
Dough & CoNYBakery delivery
Edible Flours2280 W Broadway, Vancouver, BCYCupcakes, cookies, breads, loaves and other bakery goods
Fairy Cakes3586 Fraser St, Vancouver, BCNBaked goods & popsicles; peanut/nut-free
Flourgirl BakingNYCinnamon and other sweet buns
GLOW ChocolateMultiple locationsYChocolates and truffles
Hooray TrufflesNYChocolates and truffles
Level V Bakery39 Kingsway, Vancouver, BCYCakes & pastries
Living LotusNYChocolate products
Livvy’s Bakery CookiesMultiple LocationsY – through SPUDCookies
Naked DoughNYCookie dough
Panela Lemon1507 Powell St #150, Vancouver, BCYCookies
PikanikNYGluten-free, allergy-free artisan breads, cakes, desserts, etc
Saviour FoodsNYCookie dough
Say Hello Sweets620 Quebec St, Vancouver, BCYIce cream
Sweets From the EarthNYCakes, cookies, muffins, bars & squares
To Live ForMultiple locationsYBaked goods
Two Daughters Bakeshop980 W 1st St #105, North Vancouver, BCYVegan & gluten-free pastries, breads & other treats
Umaluma Dairy-Free Gelato235 E Pender St, Vancouver, BCYIce cream – some flavours contain honey
Vegan Pudding & Co101 – 422 Richards St, Vancouver, BCYWindow counter selling cakes, pudding and tea
Vogue CakesNYCakes & other desserts
Yellow Basket BakingNYOrganic, nut-free bakery operating at pop-ups & farmer markets
Zimt Chocolate Cafe1336 Clark Dr, Vancouver, BCYOrganic treats, hot drinks and chocolates

Food and beverage businesses that are 100% plant-based

Business nameIn store?Online shopping?Description
Blue Heron Cheese Shop2410 Main St, Vancouver, BCNGourmet cheeses
BlumeNYBeverage blends
Boochy BarMultiple locationsYKombucha and popsicles
Eternal Abundance Eatery & Grocery1025 Commercial Dr, Vancouver, BCYGrocery products and cafe
Ergogenics NutritionMultiple locationsYSports supplements
Glory Juice Co.Multiple locationsYFresh juices, nut mylks, and cleanses
gomae mealsNYmeal prep
Harken Coffee338 Powell St, Vancouver, BCYCafé with meals & desserts
Healthy Choice Wholesale FoodsNNBulk foods
Kindred CulturesMultiple locationsYKefir live probiotics
Lita’s Mexican FoodsMultiple locationsNPrepared Mexican foods
Manna Sacred MealsNYMeal prep
PlantbaseNYMeat alternatives
Planted MealsNYMeal prep
Plant Life Nutrition2140 East Hastings Street,
Vancouver, BC
YVegan supplements
Plant CuriousNYVariety box
Plant VedaMultiple locationsYPlant-based dairy
Shani’SeasoningMultiple locationsYTofu scramble spice blend
Tality KombuchaMultiple locationsYKombucha
Tea SparrowNYTeas
The Modern MeatNYMeat alternatives
The Juice TruckMultiple locationsYJuice
TMRW FoodsMultiple locationsNMeat alternatives
Whisk Matcha CafeNYMatcha
Wild Trails Coffee134 East 14th Street, North Vancouver, BCNWraps, paninis, baked goods and coffee
Yoggu Coconut YogurtMultiple locationsYYogurt
Vegan Supply250 E Pender St, Vancouver, BCYGrocery store and online retailer

Plant-based clothing, bedding, footwear and products

Business nameIn store?Online shopping?Description
Bed2932 Main Street, Vancouver, BCY100% cotton bedding
BellantoniMultiple retailersYSustainable vegan clothing
ComfyComfyNYBuckwheat hull pillows
Daub and DesignNYSustainable vegan clothing
Dream Designs2749 Main Street,
Vancouver, BC
YNatural bedding, some contain wool
FairechildNYRecycled vegan rain protection for adults and kids
Frank and Oak316 West Cordova St, Vancouver, BCYSustainable outerwear, some products contain wool
Friend & FauxNYVegan clothing
Grinning GoatNYAnimal-free clothing, shoes, accessories and beauty products
Haven Sleep CoNYA variety of vegan mattresses and bedding
inBed Organics1683 Chestnut St, Vancouver, BCYA variety of vegan mattresses and bedding
Inner Fire ActivewearNYSustainable vegan yoga pants and clothing
Kuseno Comfort ProductsMultiple retailersYBuckwheat hull pillow and hot/cold packs
Mala the BrandNYCandles made using soy, cotton, wood and glass
Native ShoesMultiple retailersYAll vegan footwear
Nice Shoes3568 Fraser Street, Vancouver, BCYAll vegan footwear
NoizeMultiple retailersYAll vegan clothing and outwear
Peace People ProjectNYUpcycled vegan clothes
PlantactiveNYClothing with vegan messages
Save the DuckMultiple retailersYVegan clothing and outerwear
Vegan YarnNYYarn made of cotton, bamboo, linen, and Tencel (Eucalyptus trees)
Vessi FootwearNYAll vegan footwear
Wuxly MovementToronto, ONYCanadian-made vegan outwear

Plant-based beauty and cleaning products and services

Business nameIn store?Online shopping?Description
Aspen CleanMultiple retailersYEco-friendly cleaning service with specially developed plant-based products
Blue DotNYSingle ingredient of ionized water that can disinfect fruits and vegetables
Botanical TherapeuticNYHair and skin care products
CeremonieNYNatural skincare products
Clarity ApothecaryNYNatural oils
Eventide Botanic AlchemyNYFace masks
Honest Cleaning & ServicesNYCleaning service with vegan products
IliaYYSkincare powered makeup
Lippy Girl MakeupMultiple retailersYMake-up
LisseNYShaving products and soaps
Live for TomorrowMultiple retailersYCleaning products
Nala CareMultiple retailersYDeoderant
Nellie’s All-NaturalMultiple retailersYZero-waste cleaning products, laundry detergent
Okoko CosmetiquesYYBotanical oils and extracts
Peregrine Supply CoMultiple retailersYBeard and grooming products
Pink House OrganicsMultiple retailersYBath, body, skin, and makeup
RiversolYYSpecialty skincare
SapadillaYYCleaning products
Sappho: New ParadigmYYOrganic, vegan makeup
ScentualsYYHand sanitizer, bath and shower, body, face and aromatherapy
Skwalwen BotanicalsYYWild harvested plants for face and body products
Tru EarthYYZero waste laundry detergent
United and FreeNYGender-neutral hair, skin, and bath care products
Vintage Touch CleaningNYHouse cleaning services
Vitale Body & Soul CareYYSkincare products
Wild Jasmine Natural ApothecaryMultiple retailersYHandcrafted bath and body care products with an eco-conscious focus
Willow’s Wax Bar2139 East Hastings Street, Vancouver, BCNCruelty-free wax and other beauty products
WoodlotMultiple retailersYVegan and eco-friendly skin care

Plant-based pet products

Business nameIn store?Online shopping?Description
v-planetNYPlant-based dog food
VecadoMultiple retailersYPlant-based pet food and treats
Virchew Dog FoodNYPlant-based dog food

Do you know of more plant-based businesses in Vancouver or the Lower Mainland? If you have any additions or modifications to this listing, please email info@vancouverhumanesociety.bc.ca.

Looking for more plant-based eating tips? Take the plant-based pledge to receive weekly vegan recipes in your inbox!

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Proposed labelling rules could hinder plant-based food industry

Have your say before government consultation ends December 3rd

Canada’s plant-based food sector is booming but proposed government regulations may hamper the industry’s growth.

The Canadian Food Inspection Agency (CFIA) has launched a consultation on new, proposed guidelines for the labelling of “simulated” meat products and certain plant-based protein foods.

The guidelines require non-meat foods formulated to resemble and substitute for meat products to have the same nutritional components as the animal-based products. Such non-meat products must meet a meet minimum protein content, fat content and vitamin/mineral requirements of the meat product it is intended to substitute.

Yet, there is no need for meat substitutes to have the same nutritional profiles as meat products, as long as nutritional information is on the label. Consumers can compare products based on their individual and unique nutritional profiles, judging for themselves whether a product contains the levels of protein and other nutrients they are seeking. Making it mandatory for plant-based food companies to meet these requirements could unnecessarily increase costs, reducing production and investment incentives in the industry.

The guidelines also require that the word “simulated” appear on the labels of these products and be “shown in letters of at least the same size and prominence as those used in the remainder of the common name.” So, for example, a plant-based substitute for meatballs would need to say “simulated meatballs” on the label.

These requirements are also unnecessary, as consumers would understand labelling that uses terms such as “contains no meat” or “meatless” more easily than “simulated” (which also suggests it is an inferior product).  A product that is labelled “meatless steak” would cause no confusion for consumers and does not need to be described as “simulated.”

The proposed guidelines also introduce a new category of non-meat product, described as “other products which do not substitute for meat or poultry” and which “are not aiming to be like a meat product.” These include products such as veggie burgers, tofu burgers, Portobello mushroom burgers, lentil loaf, and soy patties. They would not be required to have “simulated” on the label or have a nutritional profile similar to a meat product, as long as they are not being represented as substitutes for meat or poultry.

VHS is urging Canadian consumers to take part in the CFIA’s consultation, which finishes December 3rd, and let the agency know that these regulations could be burden on Canada’s growing plant-based food industry. The consultation includes a survey that give consumers an opportunity to comment on the guidelines and make these points:

1)  Plant-based burgers, sausages, etc. should NOT be subject to fortification and compositional requirements so that they are nutritionally similar to meat or poultry products. As long as nutritional information is provided on the label, consumers can decide if the product meets their dietary needs.

2)  It is NOT challenging to distinguish meat and poultry products from products that are not made of meat or poultry. The term “simulated” may actually further confuse people.

VHS believes Canadian consumers are not confused by plant-based products that are presented as meat substitutes, as long as the labelling indicates there is no meat in the product and provides a list of ingredients along with nutritional information. Our view is: Let the consumer decide.

Categories
Media Release

Thought-provoking billboard urges Vancouverites to “Go Veg”

New Vancouver Humane Society ad campaign promotes kindness to all animals

Media release
July 23, 2020

Vancouver – A striking new billboard in downtown Vancouver is encouraging Vancouverites to treat farmed animals with the same compassion as other animals by transitioning to a plant-based diet. The billboard is part of The Vancouver Humane Society’s (VHS) new Go Veg campaign.

The billboard, which shows the faces of a cow and a dog with near-identical markings, states: “Animals are the same in all the ways that matter” and urges people to “Be kind to every kind.”

“Farmed animals are thinking, feeling beings, with complex emotional lives – just like the pets we open our homes and hearts to,” said VHS campaign director Emily Pickett. “They suffer greatly under today’s industrial animal agriculture system. Our Go Veg billboard calls on society to recognize that animals, regardless of the label they are given – farmed or companion – are the same in all the ways that matter.”

Pickett said that, in 2019, more than 830 million land animals were raised and slaughtered for food in Canada. “Our overconsumption of animal products has led to the rise of the industrial animal agriculture system, characterized by large numbers of animals confined in cramped, barren and unnatural environments and subject to painful procedures, lengthy transport journeys and frightening slaughter conditions.”

The billboard ad will run in select locations in Vancouver throughout the summer. In addition, VHS is running ads in 24 Vancouver condo buildings, also promoting a plant-based diet.

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Vancouver Humane Society billboard near the intersection of Georgia & Richards in Vancouver.
Categories
News/Blog

COVID-19 exposes problems in Canada’s food system, groups call for change

The Vancouver Humane Society (VHS) is joining other animal protection, environmental and food advocacy groups in calling on the federal government to direct any financial aid for Canada’s agriculture system toward transitioning to a safe, equitable and sustainable plant-based food system that improves food security, protects animal welfare, public health, worker safety and the environment on which we all depend.

The joint letter highlights that the COVID-19 pandemic has exposed serious problems with Canada’s food system and supply chains, particularly in the meat industry. Industrial livestock operations are a leading source of greenhouse gas emissions and environmental degradation and are characterized by the confinement of large numbers of genetically-similar animals in unnatural and unhealthy environments. These conditions significantly compromise their welfare and could lead to the rise of new zoonotic diseases that threaten public health.

Meanwhile, the consolidation of the meat industry into the hands of a few multi-billion dollar corporations makes supply chains vulnerable to unexpected disruptions. For example, the pandemic has prompted some pig farmers in Canada to cull animals in response to reduced processing capacity at slaughterhouses, after they were forced to suspend or slow operations following COVID-19 outbreaks among workers. A large number of COVID-19 cases have been linked to slaughterhouses and employees have spoken out about the lack of protection for workers and the dangerous, fast-paced, and unhealthy environments. 

The joint letter encourages the federal Minister of Finance and Minister of Agriculture and Agri-Food to dedicate any emergency funding for the agricultural sector, as well as any future funding, on phasing out industrial livestock operations and assisting farmers in transitioning toward a sustainable, ethical and equitable plant-based food system. COVID-19 is an unprecedented wake-up call and policy-makers must take action to ensure that we emerge from this crisis with a more resilient food system that is respectful of the inter-connectedness of human, environmental, and animal health.

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Uncategorized

A sneak peak at our new Go Veg ads

While COVID-19 has put a temporary hold on our work with schools to put more plant-based options on cafeteria menus, we’re continuing to speak out and work behind the scenes to support food system change that will benefit animals, the planet and public health.

We’re excited to share a sneak peek of our brand new Go Veg ads, which build on our popular “Food vs. Friend” bus ad campaign that we’ve run the last few years. The ads will touch on the benefits of a plant-based diet and will be running online and in public spaces (see billboard above) throughout Metro Vancouver in the coming months.

VHS also participated in the City of Vancouver’s Climate Emergency survey and advocated for climate actions that include transitioning public menus toward fewer animal products and more plant-based options. The consumption of food makes up nearly half of the City of Vancouver’s ecological footprint and animal products have a larger environmental impact than plant-based foods, making this an opportunity to change the food system to help protect both animals and the planet.

VHS executive director, Amy Morris and projects and communications Director, Peter Fricker also recorded a podcast in which they discuss local plant-based foods and food sustainability. You can hear their discussion here.