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A sneak peak at our new Go Veg ads

While COVID-19 has put a temporary hold on our work with schools to put more plant-based options on cafeteria menus, we’re continuing to speak out and work behind the scenes to support food system change that will benefit animals, the planet and public health.

We’re excited to share a sneak peek of our brand new Go Veg ads, which build on our popular “Food vs. Friend” bus ad campaign that we’ve run the last few years. The ads will touch on the benefits of a plant-based diet and will be running online and in public spaces (see billboard above) throughout Metro Vancouver in the coming months.

VHS also participated in the City of Vancouver’s Climate Emergency survey and advocated for climate actions that include transitioning public menus toward fewer animal products and more plant-based options. The consumption of food makes up nearly half of the City of Vancouver’s ecological footprint and animal products have a larger environmental impact than plant-based foods, making this an opportunity to change the food system to help protect both animals and the planet. VHS executive director, Amy Morris and projects and communications Director, Peter Fricker also recorded a podcast in which they discuss local plant-based foods and food sustainability. You can hear their discussion here.