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Urge Metro Vancouver to prioritize plant-based in updated food strategy

  • The Metro Vancouver Regional Food Strategy aims to create a sustainable, resilient, and healthy food system across 21 municipalities, an electoral area, and a treaty First Nation.
  • Metro Vancouver is updating the Regional Food System Strategy for the first time since 2011 and is seeking public input.  
  • This is an important opportunity for Metro Vancouver residents and food system stakeholders to advocate for a shift toward more humane, healthy and sustainable plant-based food production and consumption across the region. 

TAKE ACTION: If you’re a Metro Vancouver resident, your input is needed to help advocate for an updated strategy that prioritizes less animal-based products and more plant-based foods. Share your feedback in the online survey before the deadline of December 31, 2024.

Fill out the online survey
Questions and key points

Call for plant-based policies to be included in Metro Vancouver’s Regional Food System Strategy

If you are a Metro Vancouver resident, fill out the short survey before the December 31st deadline. 

Scroll down to review the main questions asked and key points to consider in your submission. 

Express your thoughts in your own words as much as possible, as duplicate responses may not be accepted. 

Fill out the online survey

Survey questions and tips

Below are the main questions included in the Metro Vancouver survey. Click on each key point for tips and context to help answer the questions in your own words.

1. What changes have you seen in the regional food system over the last 10 – 15 years?

(Examples: changes to imports/exports, climate considerations, community changes, consumer habits, costs, etc.)

Growing public awareness and concern about the impact of animal-based foods…

on the environment, health, and animal welfare, resulting in more people reducing their consumption of animal products.

  • A 2022 survey of Lower Mainland Residents found that 65% of respondents have reduced their consumption of animal products. 
  • A 2019 survey found that 25% of B.C. residents have tried a vegetarian diet, compared to the national average of 18%.
  • A 2018 survey found that almost 40% of British Columbians aged 35 and under follow a vegetarian or vegan diet, more than three times higher than the national average. 
Increased demand for plant-based foods/beverages…

and more products being offered in stores, restaurants, etc.

  • A 2022 survey found that 65% of respondents in the Lower Mainland would eat more plant-based meals if there were more tasty options available when going out to eat. 
Scientific research and experts urging all levels of government to support food system change…

…toward plant-based eating patterns.

  • Growing awareness that the type of food plays a much larger role in a food’s overall carbon footprint than the distance it travels. Previously, much of the focus has been on prioritizing local food, but it’s also increasingly important that plant-based food be incorporated into food system strategies. 
  • Food system change, including shifting toward plant-based diets, is necessary to meet global climate targets and stay below 2 degrees of global warming. 
  • In the City of Vancouver, nearly 98% of the ecological footprint of food comes from the land and energy used for growing and producing it, particularly red meat and dairy products. 
Government acknowledgement and action around the need for food system change…

toward more plant-based foods. 

  • The City of Vancouver passed a motion declaring the various social, economic, and environmental benefits of plant-based procurement. 
  • The District of North Vancouver passed a motion to ensure plant-based options are included and prioritized at municipal events, meetings, and other gatherings where the District purchases food. 
Public support for government action…

…including meat reduction efforts incorporated into government strategies. 

  • In a 2022 survey of Lower Mainland residents, 58% of respondents would support shifting government subsidies from animal-based food production to plant-based food production. 
  • 60% of survey respondents would support including animal production-reduction efforts into local, provincial and federal climate, health and animal welfare strategies. 

Are there any other food system-related changes or trends you’ve noticed in the Lower Mainland over the last decade? 

2. What do you think the role of Metro Vancouver should be in the implementation of a regional food system strategy?

(Examples: protecting agricultural lands, convening member jurisdiction on specific issues, providing local research and data, public education, etc.) 

As a regional organization, Metro Vancouver and member jurisdictions can prioritize humane, healthy and sustainable plant-based foods across the supply chain.

This could include:

  • Prioritizing and incentivizing plant-based food production and processing.
  • Supporting partnerships that enable businesses, public institutions and others to collaborate on plant-based procurement throughout the region through bulk ordering and supplier connections.
  • Public marketing, education, and promotion around increasing plant-based food consumption, in alignment with the updated Canada Food Guide, which recommends choosing plant-based proteins more often.
  • Supporting more plant-based options in food service, including through public institutions like schools, hospitals and community centers, as well as in catering, corporate programs, and cafeterias.
  • Supporting consumption of more plant-based foods across consumer, corporate, business and institutional levels. 

Are there other food system-related roles you think Metro Vancouver should be involved in? 

3. Is there any other feedback or other information you would like to share?

(Examples: suggestions, priorities, actions programs applied elsewhere, policy recommendations, challenges, resources, etc.) 

Metro Vancouver is uniquely positioned to support a much-needed food system shift towards plant-based food across multiple sectors.

This could include strategies and practices such as: 

  • Promoting and supporting strategies that prioritize plant-based food choices. For example, setting plant-based meals as the default option at events, meetings and municipal facilities.
  • Incentivizing plant-based food production, processing, purchasing and procurement. For example, through municipal food service contracts.
  • Encouraging member jurisdictions to set a target for reducing the volume of animal products purchased at municipal levels and follow the lead of other jurisdictions that have implemented meat reduction and/or plant-forward strategies. 

Are there other food-system related ideas or examples you would like to share? 

Fill out the online survey
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Call for transparent labelling for ALL egg products

Update

The feedback period for transparent labelling on egg products is now closed. Thank you to all who spoke up for transparency for egg-laying hens!

  • The Canadian Food Inspection Agency (CFIA) is looking for public feedback on proposed guidelines for how plant-based egg products can be labelled. 
  • While the intention is to prevent false or misleading advertising of plant-based products, research shows that consumers find labelling of eggs from chickens confusing.
  • TAKE ACTION: Your input is needed to help advocate for fair and transparent labelling standards among all egg products in Canada. Share your feedback in a quick email before the consultation deadline of October 28th
Email your feedback
Key points

Push for fair and transparent labelling of animal-based egg products 

Send a short email before the October 28th consultation deadline. Scroll down to review a few key points to consider in your submission. 

Use your own words as much as possible (do not copy and paste) as duplicate responses may not be considered. 

Send an email (2 min)

Key points to consider in your email

Which eggs would consumers consider the most “humane”? Source: Save-On Foods.

Chicken egg product labelling is confusing and misleading  

A 2024 survey prepared by Bryant Research found that consumers are confused and misled by chicken egg labels and packaging.

Terms such as free-range, free-run, cage-free and enriched colony housing have no legal definitions. These terms, along with marketing tactics such as labels with images of happy hens frolicking in the grass, are misleading when compared to the on-farm conditions and methods of production.  

Tip: Share your own experience with chicken egg labelling. Have you found it confusing to understand the welfare information and method of production (caged vs. cage-free eggs) of eggs at your grocery store?  

Egg product labelling should include welfare information and method of production 

Research shows that a majority of Canadian consumers think about animal welfare when deciding what eggs to purchase. The majority are willing to spend more when they believe the hens’ welfare is higher.  

Consumers and advocates are increasingly calling for in-store egg labelling that includes animal welfare and method of production (e.g. caged vs. cage-free) information.  

Fairness in labelling for ALL egg products 

Guidelines for plant-based egg labelling must be fair and not put plant-based products at a disadvantage to animal-based products. Efforts to prevent misleading advertising and improve transparency must apply to ALL egg products.  

Send an email (2 min)

10 minute survey

Have more time? You can learn more about the proposed guidance on plant-based egg labelling and submit your feedback via the online feedback questionnaire, which includes more questions.  

Update: The online questionnaire is now closed. Thank you to all who participated.

Review proposed guidance
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Have your say: Chicken and turkey welfare survey

  • The National Farm Animal Care Council’s (NFACC) Chicken and Turkey Code of Practice, which serves as a guideline for on-farm care and handling of birds raised for meat, is coming up for review for the first time since 2016.  
  • A short public survey will help determine the top priorities for the code review. 
  • The current code allows for many inhumane practices that compromise the welfare of chickens and turkeys in the poultry industry.   
  • In 2023, more than 780 million chickens were raised and killed for meat in Canada, representing the vast majority of animals farmed for food nationwide. 

TAKE ACTION: Take the 5-minute survey to speak up for hundreds of millions of individual animals. 

Share your top welfare concerns for chickens and turkeys 

Take the short survey to share your top 3 welfare concerns for chickens and turkeys raised for meat in Canada. The deadline to participate has been extended to November 8, 2024.  

  • Scroll down to read a few key welfare issues you may want to consider. 
  • Please use your own words (do not copy and paste the wording below), as duplicate responses will not be considered
  • Share constructive feedback, as submissions that include profanity or derogatory language will not be considered by NFACC. 
  • Note: The code is specific to on-farm practices (not including transport) and birds raised for meat (not including eggs).  
Take the survey

Top welfare priorities

Overcrowding 

Lower the stocking density of birds on poultry farms and provide them with more space to move freely and exhibit natural behaviors. 

Overcrowding in chicken and turkey farms in Canada presents significant welfare and health concerns for the birds. Intensive farming practices, driven by the demand for low-cost poultry, often result in large numbers of birds confined to limited spaces.

For example, the average chicken farm in Canada houses 36,000 birds.

This high-density environment can lead to increased stress, aggressive behaviours, and the spread of diseases, which may necessitate the use of antibiotics and other interventions.

Furthermore, overcrowding compromises the birds’ ability to engage in natural behaviors, such as movement and foraging. This impacts their overall well-being. 

Fast-growing breeds 

Prohibit fast-growing breeds, in favour of higher-welfare breeds that grow more naturally. 

Breeding practices have led to fast-growing chicken and turkey breeds that amount to higher profits for producers but come at significant health and welfare costs for the birds. In 1950, it took 84 days for a chicken raised for meat to reach market weight. Today it takes 38 to 40 days.

The accelerated growth has been linked to skeletal deformities, heart problems, and reduced mobility, as these birds may struggle to support their own weight.  

Barren on-farm environments 

Improve on-farm conditions by requiring:

  • access to outdoors;
  • enrichment opportunities and materials, such as perches, pecking and foraging materials;
  • natural light and darkness; and healthy air quality and litter.   

Intensive farming practices have increasingly led to chickens and turkeys being housed in barren barns, without access to natural light, outdoors, and enrichment opportunities that allow them to engage in important natural behaviours, such as perching, pecking, and foraging. They spend much of their short lives surrounded by their own waste, contributing to unhealthy conditions. 

Painful procedures 

Prohibit painful physical procedures, including beak and toe “trimming” and snood removal.

Common physical procedures on poultry farms, including beak and toe “trimming” and snood (fleshy area on a turkey’s beak) removal, are done to prevent feather pecking and other injuries in flocks. These invasive procedures are performed without pain control, which can lead to chronic pain and stress. 

Feather pecking and other injuries are often a result of intensive farming practices, including overcrowding, barren environments and lack of enrichment opportunities that allow birds to engage in natural behaviours.

Take the survey
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Tell Canadian government to recognize animals as sentient beings under law (federal e-petition)

Photo: Louise Jorgensen \ We Animals Media.

Update

This petition is now closed. Thank you to everyone who signed and spoke up for animals. Please go to this page for current campaigns.

  • The Vancouver Humane Society and other experts and organizations across Canada are calling on the federal government to recognize animals as sentient beings under the law.
  • Under current Canadian law, animals are not considered sentient beings; they are classified as property.
  • Sentience is the ability to experience feelings and sensations, and is an ethical basis for determining that animals deserve moral and legal consideration.
  • Experts agree there is scientific evidence that all vertebrates and many invertebrates are sentient.
  • If passed, this legislation would help to strengthen legal protections for animal well-being.

Can you sign the petition to recognize animals as sentient beings under Canadian law?

Join Elizabeth May, the Vancouver Humane Society, and animal organizations and experts across the country in asking the federal government to recognize animals as sentient beings rather than property.

Sign the federal e-petition on the Parliament of Canada website before November 10, 2024, at 7:26 a.m.

Important: After you sign the petition, be sure to check your email and click the confirmation link to ensure your signature is counted.

View updates (petition closed)

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Take action for pet-friendly housing (federal e-petition)

Update

This petition is now closed. Thank you to all who spoke up for pet-friendly housing!

  • Canadians love, value and rely on the emotional support of their pets; yet most provinces in Canada still allow pet restrictions in rental housing that split people up from their beloved companion animals.
  • One of the top three reasons people surrender their pets to animal shelters is loss of suitable housing, which is increasing across the country due to national economic challenges.
  • Meanwhile, animal shelters across the country are in crisis and are at their capacity.
  • A new federal e-petition calls for legal changes to ensure tenants with pets are no longer excluded from rental housing.

Can you sign the petition help animals stay with their families?

Join MP Nathaniel Erskine-Smith, Humane Canada, the Vancouver Humane Society, and animal organizations across the country in asking the federal government to include Canadian tenants with pets in a legally binding, nationwide Canadian Renters’ Bill of Rights with a specific provision for companion animals, voiding any “no pet” clauses in tenancy agreements so that tenants with pets are no longer excluded from rental housing.

This federal e-petition on the Parliament of Canada website closed on November 2nd at 7 am.

Important: After you sign the petition, be sure to check your email and click the confirmation link to ensure your signature is counted.

View updates (petition closed)
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Have your say: Equine welfare survey

Update

The comment period for the “Equine Code of Practice” has now ended. Thank you for helping to ensure animals’ well-being is considered in this consultation.

  • The National Farm Animal Care Council’s (NFACC) Equine Code of Practice serves as a guideline for the on-farm care and handling of horses raised in Canada, including horses used for rodeos, racing, and slaughter. 
  • The code of practice is up for review for the first time since 2013 and NFACC is seeking public input on what issues to consider when reviewing and updating the code.
  • The current code allows for aversive handling practices that cause stress and fear to horses.
  • Note that the code does not include transport, such as the live export of horses for slaughter; it only includes on-farm practices and deciding if individual horses are fit for transport.

Your input needed to identify top welfare issues

Can you take a moment to fill out the short survey and share your top 3 concerns you think NFACC should consider? The deadline to complete the survey is May 16, 2024.

  • Scroll down to read a few of the top welfare issues you may want to consider.
  • Share your top 3 priorities in the survey.
  • Please use your own words (do not copy and paste the wording below) and be respectful and constructive.
  • Feedback that includes duplicate responses and/or profanity or derogatory language will not be considered by NFACC. 

Photo: Canadian Horse Defence Coalition

Top welfare priorities

Aversive handling & training 

Prohibit aversive handling, training methods and tools that involve the use of fear, pain or stress to make horses perform an activity or behaviour. 

Many modern training practices are still largely based on historical methods that rely heavily on punishment. While horses may appear “calm”, they are often experiencing learned helplessness. This condition occurs when the horse experiences a painful or negative situation repeatedly and is unable to escape or change the outcome. This results in a negative mental state for the horse. 

Environment & enrichment 

Improve requirements to ensure access to appropriate space, shelter, and dry, clean pen conditions. 

This is important in preventing lameness and other health issues.

Improve requirements to ensure opportunities to forage, turnout/free pasture time, and socialize.

This is crucial for reducing stress and stereotypic behaviour.

Health & lameness

Require that pin firing (thermocautery) not be performed.

Pin firing is a painful procedure that involves burning or freezing the skin and tissue of the affected leg. The Canadian Veterinary Medical Association (CVMA) opposes the practice as it “is ineffective and is inconsistent with evidence-based medicine”.

Take the survey
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Have your say: Cattle welfare survey

Photos: Jo-Anne McArthur / We Animals Media

Update

The comment period for the “Beef Cattle Code of Practice” has now ended. Thank you for helping to ensure animals’ well-being is considered in this consultation.

  • The National Farm Animal Care Council’s (NFACC) Beef Cattle Code of Practice serves as a guideline for the care and handling of cows raised in Canada’s beef industry. 
  • The code of practice is up for review for the first time since 2013 and NFACC is seeking public input on what issues to consider when reviewing and updating the code.
  • The current code allows for many inhumane practices that compromise the welfare of cattle in the beef industry.  

Your input needed to identify top welfare issues

Can you take a moment to fill out the short survey and share your top 3 concerns you think NFACC should consider? The deadline to complete the survey is May 3, 2024.

  • Scroll down to read a few of the top welfare issues you may want to consider.
  • Share your top 3 priorities in the survey.
  • Please use your own words (do not copy and paste the wording below) and be respectful and constructive.
  • Feedback that includes duplicate responses and/or profanity or derogatory language will not be considered by NFACC. 

Top welfare priorities

Fear and stress

Chronic fear and stress throughout an animal’s life, as a result of harsh handling, on-farm procedures, separation of the cow and calf, etc., is a serious animal welfare and health concern. Stronger requirements around staff training and oversight (e.g. video monitoring, third party audits) are needed.

Painful procedures

Require pain medications for all painful procedures, regardless of the animal’s age.

Enrichment

Require enrichment opportunities that allow cattle to express natural behaviours, including foraging, exercise, social behaviour, and grooming. 

Weaning

Require a more gradual, natural weaning process for cows and calves to reduce stress.

Barren environments

Feedlots often lack appropriate space, grazing access, and shelter. Poor feedlot conditions are a serious health and welfare concern and can lead to lameness and disease.

Nutrition

Abrupt changes from a pasture diet to an unnatural high grain-based diet can cause serious digestive and nutritional issues.

Take the survey

Your voice makes a difference.

When the Dairy Cattle Code of Practice was updated, it received a record-setting 5,800+ comments! The strong public response during the public consultation prompted stronger restrictions around abusive handling, changes to housing models, and a ban on branding.

Now, cattle in the beef industry need your help too. Thank you for speaking up for farmed animals!

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FINAL House of Commons vote to ban live horse exports for slaughter

Photos: Canadian Horse Defence Coalition

Update

Bill C-355 passed its final vote in the House of Commons. Thank you for taking action for horses! Ask Senate to support the bill without further delay here.

  • Each month, gentle draft horses are packed into crowded crates and shipped on cargo planes from Canadian airports to be slaughtered for meat.
  • Horses can legally go up to 28 hours without food, water, or rest.
  • Flights have resulted in injuries and death.
  • Bill C-355, which aims to ban the export of horses for slaughter, recently passed the Agriculture Committee and will move to its final vote in the House of Commons before going to the Senate.

Take action to ban the live horse export industry

TIP: For added impact, edit the template message below to personalize your email to decision-makers. See the Learn More section for additional talking points.

Learn more

Horses are suffering in Canada’s cruel live horse export industry, and Canadians are demanding change.

In 2021, Prime Minister Justin Trudeau directed the Minister of Agriculture to ban the live export of horses for slaughter. Finally, in 2023, two bills were introduced to end the inhumane practice.

One of those bills, Bill C-355, has now passed the Agriculture Committee and will move onto its third and final reading and vote at the House of Commons.

Although only 22% of Canadians agree with the live export of horses, 43% of MPs voted NO to banning the practice at the bill’s previous reading. It is vital that we ensure decision-makers know that the well-being of horses is a priority for Canadians.

See how your MP voted previously and use the quick action on this page to ask your MP to vote YES to Bill C-355!

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BC pig farm accused of cruelty—again

Photo: Animal Justice

Excelsior Hog Farm is in the news again after disturbing new undercover footage, allegedly filmed at the Abbotsford farm between April and June 2023, was released by Animal Justice.  

The footage shows:

  • cruel handling practices, including pigs being kicked in the stomach and face, and struck with metal rods and plastic boards;
  • injured pigs with hernias, pressure sores, open wounds and leg injuries; and
  • filthy conditions, including dead and rotting bodies of pigs and partially eaten bodies of piglets, and floors caked in feces and what appears to be blood and feces in some water troughs. 
Take action
Watch the video (Warning: Graphic content)

Take action

Call for meaningful action to protect farmed animals, including: 

  • Government-mandated and proactively enforced farmed animal welfare regulations;  
  • Publicly available reports of independent, third-party audits on farms and in slaughterhouses, including consistent video surveillance monitoring for real transparency; and 
  • Appropriate deterrents to prevent animal cruelty, including unannounced inspections and effective penalties for industry stakeholders who are found guilty of animal cruelty. 

Fill out the form below to send this important message to your Member of B.C.’s Legislative Assembly (MLA), B.C.’s Premier, and B.C.’s Minister of Agriculture. Feel free to personalize the message.

Live outside of Canada? You can email B.C.’s Premier at premier@gov.bc.ca and the Minister of Agriculture at AF.Minister@gov.bc.ca

Not the first time Excelsior accused of cruelty

This comes after a previous undercover investigation at the farm in 2019, which also showed concerning on-farm conditions and treatment of pigs. The footage included clips of dead and dying pigs in unsanitary conditions and cruel handling, including piglets being castrated without the use of painkillers.

Despite this evidence, the farm’s owners were never charged or held accountable. Instead, two advocates involved in a peaceful protest and sit-in that took place on the farm, have been convicted and face jail time. Both are appealing their convictions. 

Second major undercover investigation in B.C. this year

While the animal agriculture industry attempts to suggest instances like this are the exception to the rule and don’t represent the industry as a whole, the reality is that numerous investigations over the years have revealed widespread animal cruelty and welfare issues on farms and in slaughterhouses.  

In February 2023, undercover footage from a Pitt Meadows-based slaughterhouse, Meadow Valley Meats, showed animals being hit, kicked and thrown to the ground; inhumane use of an electric prod; frightened animals crowding together in the hallways and panicked attempts to escape; and improper slaughter techniques that led to significant animal suffering.

Like Excelsior Hog Farm, this was not the first incident involving the company. Media reports that the company, formerly called Pitt Meadows Meats, pled guilty in 2015 to selling E. Coli-tainted meat and after the plant manager knowingly decided not to recall it.  

The new footage, along with the many other previous undercover investigations in B.C., make it clear that there are serious, systemic issues across the animal agriculture industry. 

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UPDATE: ‘Ag-gag’ bill reaches review stage. Take Action!

Update

This action has now ended. Thank you to the 4,020 advocates who used the quick action to speak out against anti-transparency ag-gag bills. Please see the Current Campaigns page for more ways you can help protect farmed animals.

  • Bill C-275 has been sent to the House of Commons agriculture committee for further review this fall.
  • This federal ‘ag-gag’ bill would criminalize whistleblowers and undercover investigators who expose animal cruelty or welfare issues on farms.
  • Tell decision-makers to vote NO to C-275.

An ‘ag-gag’ bill that targets animal advocates and whistleblowers will soon go to a vote. Tell your Member of Parliament to say NO to Bill C-275.

Take Action
Learn More

Quick action: Tell decision-makers to vote NO to C-275.

This action has now ended.

4,020 people used the quick action tool to oppose Bill C-275. Thank you for taking action.

See more campaigns

Why say no to Bill C-275?

While decision-makers claim Bill C-275 aims to protect on-farm biosecurity by deterring trespassers, trespassing laws already exist and the government’s own data indicates that previous disease outbreaks have been caused by poor on-farm practices from owners/operators. The standard industry practice of keeping large numbers of genetically similar animals in close confinement creates a prime environment for disease outbreak.

Similar ‘ag-gag’ bills have been implemented in other jurisdictions to further limit transparency of the animal agriculture industry and prevent undercover exposes that shed a negative light on this hidden industry.

Instead of targeting whistleblowers who expose the conditions and treatment of animals on farms, the government should be addressing the conditions and treatment directly. Following a disturbing recent undercover expose of a B.C.-based slaughterhouse, the VHS is reiterating the urgent need for more transparency and accountability within the animal agriculture sector, not less.

Join this call to action by urging federal decision-makers, including your Member of Parliament, the House of Commons Agriculture Committee, and the federal Minister of Agriculture, to say NO to Bill C-275.

Ask your MP to say NO to Bill C-275