Could the future of the Calgary Stampede be rodeo-free? Public opinion is shifting on the controversial rodeo and chuckwagon racing, and new billboards from the Vancouver Humane Society are raising more awareness about the animal welfare concerns associated with these events.
The billboards are featured in Calgary media outlets including CTV News Calgary, Global News, and the Daily Hive.
CTV News Calgary
“The Vancouver Humane Society (VHS) has taken out a series of billboard ads around Calgary encouraging people to skip the rodeo and chuckwagon races at the Stampede this summer.”
Global News
“‘The billboards encourage people to rethink supporting events that cause animal suffering,’ says the Society’s director of communications, Chantelle Archambault. ‘It’s not entertainment. It’s cruelty.'”
Daily Hive
“Billboards are popping up around Calgary protesting a long-standing and controversial event at the Stampede. The billboards, released by the Vancouver Humane Society (VHS), encourage Calgarians to shift their perspectives around the Stampede rodeo and chuckwagon races.”