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Urge Metro Vancouver to prioritize plant-based in updated food strategy

  • The Metro Vancouver Regional Food Strategy aims to create a sustainable, resilient, and healthy food system across 21 municipalities, an electoral area, and a treaty First Nation.
  • Metro Vancouver is updating the Regional Food System Strategy for the first time since 2011 and is seeking public input.  
  • This is an important opportunity for Metro Vancouver residents and food system stakeholders to advocate for a shift toward more humane, healthy and sustainable plant-based food production and consumption across the region. 

TAKE ACTION: If you’re a Metro Vancouver resident, your input is needed to help advocate for an updated strategy that prioritizes less animal-based products and more plant-based foods. Share your feedback in the online survey before the deadline of December 31, 2024.

Fill out the online survey
Questions and key points

Call for plant-based policies to be included in Metro Vancouver’s Regional Food System Strategy

If you are a Metro Vancouver resident, fill out the short survey before the December 31st deadline. 

Scroll down to review the main questions asked and key points to consider in your submission. 

Express your thoughts in your own words as much as possible, as duplicate responses may not be accepted. 

Fill out the online survey

Survey questions and tips

Below are the main questions included in the Metro Vancouver survey. Click on each key point for tips and context to help answer the questions in your own words.

1. What changes have you seen in the regional food system over the last 10 – 15 years?

(Examples: changes to imports/exports, climate considerations, community changes, consumer habits, costs, etc.)

Growing public awareness and concern about the impact of animal-based foods…

on the environment, health, and animal welfare, resulting in more people reducing their consumption of animal products.

  • A 2022 survey of Lower Mainland Residents found that 65% of respondents have reduced their consumption of animal products. 
  • A 2019 survey found that 25% of B.C. residents have tried a vegetarian diet, compared to the national average of 18%.
  • A 2018 survey found that almost 40% of British Columbians aged 35 and under follow a vegetarian or vegan diet, more than three times higher than the national average. 
Increased demand for plant-based foods/beverages…

and more products being offered in stores, restaurants, etc.

  • A 2022 survey found that 65% of respondents in the Lower Mainland would eat more plant-based meals if there were more tasty options available when going out to eat. 
Scientific research and experts urging all levels of government to support food system change…

…toward plant-based eating patterns.

  • Growing awareness that the type of food plays a much larger role in a food’s overall carbon footprint than the distance it travels. Previously, much of the focus has been on prioritizing local food, but it’s also increasingly important that plant-based food be incorporated into food system strategies. 
  • Food system change, including shifting toward plant-based diets, is necessary to meet global climate targets and stay below 2 degrees of global warming. 
  • In the City of Vancouver, nearly 98% of the ecological footprint of food comes from the land and energy used for growing and producing it, particularly red meat and dairy products. 
Government acknowledgement and action around the need for food system change…

toward more plant-based foods. 

  • The City of Vancouver passed a motion declaring the various social, economic, and environmental benefits of plant-based procurement. 
  • The District of North Vancouver passed a motion to ensure plant-based options are included and prioritized at municipal events, meetings, and other gatherings where the District purchases food. 
Public support for government action…

…including meat reduction efforts incorporated into government strategies. 

  • In a 2022 survey of Lower Mainland residents, 58% of respondents would support shifting government subsidies from animal-based food production to plant-based food production. 
  • 60% of survey respondents would support including animal production-reduction efforts into local, provincial and federal climate, health and animal welfare strategies. 

Are there any other food system-related changes or trends you’ve noticed in the Lower Mainland over the last decade? 

2. What do you think the role of Metro Vancouver should be in the implementation of a regional food system strategy?

(Examples: protecting agricultural lands, convening member jurisdiction on specific issues, providing local research and data, public education, etc.) 

As a regional organization, Metro Vancouver and member jurisdictions can prioritize humane, healthy and sustainable plant-based foods across the supply chain.

This could include:

  • Prioritizing and incentivizing plant-based food production and processing.
  • Supporting partnerships that enable businesses, public institutions and others to collaborate on plant-based procurement throughout the region through bulk ordering and supplier connections.
  • Public marketing, education, and promotion around increasing plant-based food consumption, in alignment with the updated Canada Food Guide, which recommends choosing plant-based proteins more often.
  • Supporting more plant-based options in food service, including through public institutions like schools, hospitals and community centers, as well as in catering, corporate programs, and cafeterias.
  • Supporting consumption of more plant-based foods across consumer, corporate, business and institutional levels. 

Are there other food system-related roles you think Metro Vancouver should be involved in? 

3. Is there any other feedback or other information you would like to share?

(Examples: suggestions, priorities, actions programs applied elsewhere, policy recommendations, challenges, resources, etc.) 

Metro Vancouver is uniquely positioned to support a much-needed food system shift towards plant-based food across multiple sectors.

This could include strategies and practices such as: 

  • Promoting and supporting strategies that prioritize plant-based food choices. For example, setting plant-based meals as the default option at events, meetings and municipal facilities.
  • Incentivizing plant-based food production, processing, purchasing and procurement. For example, through municipal food service contracts.
  • Encouraging member jurisdictions to set a target for reducing the volume of animal products purchased at municipal levels and follow the lead of other jurisdictions that have implemented meat reduction and/or plant-forward strategies. 

Are there other food-system related ideas or examples you would like to share? 

Fill out the online survey
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Avian flu outbreak at Vancouver Island petting farm

Avian flu outbreak at Vancouver Island petting farm prompts exposure notice from health authority | CBC News

The owner of Holly Hill Farm said on Facebook that each of their approximately 50 chickens and ducks were put down after they learned avian flu, also known as H5N1, was spreading through the flock.

Vancouver Island’s health authority is warning the public after an avian flu outbreak at a petting farm resulted in the euthanasia of 50 animals and possible human exposure.

Highly pathogenic avian influenza (HPAI) has been killing animals around the world, and British Columbia is a major hub for the disease. More than half of birds killed due to the virus spread over the past few years – 6 million of 11 million – have been in B.C.

The disease has also been seen in mammals, including wild mammals, marine mammals, cows, and pigs. There have been 44 reported human cases in the U.S. and one in Canada. “So far, the people who are contracting the disease have gotten it from cows or chickens.”

The spread and mutation of avian flu is accelerated by commercial poultry farms, where birds such as chickens and turkeys are often raised in crowded, stressful conditions. Earlier this year, an article by Eleanor Boyle discussed the avian flu outbreak and the need to transition away from industrial animal agriculture to address disease spread.

Read the article
Find plant-based alternatives

Ends November 8: Share your top 3 welfare concerns for chickens & turkeys

The National Farm Animal Care Council’s (NFACC) Chicken and Turkey Code of Practice, which serves as a guideline for on-farm care and handling of birds raised for meat, is coming up for review. The current code allows for many inhumane practices that compromise the welfare of chickens and turkeys in the poultry industry, such as overcrowding and painful procedures.

By taking the quick survey, you can help determine the top priorities for the code review and speak up for hundreds of millions of individual animals.

Take action for chickens & turkeys
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Call for transparent labelling for ALL egg products

Update

The feedback period for transparent labelling on egg products is now closed. Thank you to all who spoke up for transparency for egg-laying hens!

  • The Canadian Food Inspection Agency (CFIA) is looking for public feedback on proposed guidelines for how plant-based egg products can be labelled. 
  • While the intention is to prevent false or misleading advertising of plant-based products, research shows that consumers find labelling of eggs from chickens confusing.
  • TAKE ACTION: Your input is needed to help advocate for fair and transparent labelling standards among all egg products in Canada. Share your feedback in a quick email before the consultation deadline of October 28th
Email your feedback
Key points

Push for fair and transparent labelling of animal-based egg products 

Send a short email before the October 28th consultation deadline. Scroll down to review a few key points to consider in your submission. 

Use your own words as much as possible (do not copy and paste) as duplicate responses may not be considered. 

Send an email (2 min)

Key points to consider in your email

Which eggs would consumers consider the most “humane”? Source: Save-On Foods.

Chicken egg product labelling is confusing and misleading  

A 2024 survey prepared by Bryant Research found that consumers are confused and misled by chicken egg labels and packaging.

Terms such as free-range, free-run, cage-free and enriched colony housing have no legal definitions. These terms, along with marketing tactics such as labels with images of happy hens frolicking in the grass, are misleading when compared to the on-farm conditions and methods of production.  

Tip: Share your own experience with chicken egg labelling. Have you found it confusing to understand the welfare information and method of production (caged vs. cage-free eggs) of eggs at your grocery store?  

Egg product labelling should include welfare information and method of production 

Research shows that a majority of Canadian consumers think about animal welfare when deciding what eggs to purchase. The majority are willing to spend more when they believe the hens’ welfare is higher.  

Consumers and advocates are increasingly calling for in-store egg labelling that includes animal welfare and method of production (e.g. caged vs. cage-free) information.  

Fairness in labelling for ALL egg products 

Guidelines for plant-based egg labelling must be fair and not put plant-based products at a disadvantage to animal-based products. Efforts to prevent misleading advertising and improve transparency must apply to ALL egg products.  

Send an email (2 min)

10 minute survey

Have more time? You can learn more about the proposed guidance on plant-based egg labelling and submit your feedback via the online feedback questionnaire, which includes more questions.  

Update: The online questionnaire is now closed. Thank you to all who participated.

Review proposed guidance
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Japanese documents reveal 21 horses died after export from Canada in 13 months

Photo: Canadian Horse Defence Coalition

Japanese documents reveal 21 horses died after export from Canada | CBC News

Newly released access to information documents from the Japanese government show at least 21 horses died during or in the days after being flown from Canada for slaughter in Japan between May 2023 and June 2024. That contradicts information from the Canadian Food Inspection Agency.

New reports obtained by animal advocacy groups in Japan reveal 21 horses died after export from Canada for slaughter – far more than reports from Canadian regulators indicate.

“Newly released access to information documents from the Japanese government show at least 21 horses died during or in the days after being flown from Canada for slaughter in Japan between May 2023 and June 2024. “

“That contradicts information from the Canadian Food Inspection Agency, suggesting serious incidents are not being reported to the regulator. In February, a CFIA representative told a House of Commons committee the agency is aware of only five horse deaths related to air shipments since 2013.”

Read the article

More findings this year

No Title

For the first time, the same shipments of Canadian horses being sent to Japan for slaughter have been documented leaving Canada & landing overseas. Animal Justice is releasing new groundbreaking footage of these harrowing journeys, breaking the 28-hour legal time limit for travel. Take action: https://bit.ly/4bkINJn

This is the second time this year that Canadian regulators have been found underreporting the severity of horse suffering during transport. In June, Animal Justice released an exposé which revealed the gruelling journeys of horses exported from Canada for slaughter regularly exceed legal limits.

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New exposé reveals gruelling journeys of horses transported for slaughter

Photos: Canadian Horse Defence Coalition

  • A new exposé from Animal Justice reveals that the gruelling journeys of horses exported from Canada for slaughter regularly exceed legal limits.
  • About two thirds of horse shipments tracked were estimated to exceed the already-lengthy 28 hour limit.
  • “But even if all these shipments were legal, there’s just no ethical way to transport horses halfway around the world for slaughter.”
  • The Vancouver Humane Society has signed an open letter demanding an immediate halt to live horse exports.

Flying Above the Law: Inside Canadian Horses’ Long Journey to Japan

For the first time, the same shipments of Canadian horses being sent to Japan for slaughter have been documented leaving Canada & landing overseas. Animal Justice is releasing new groundbreaking footage of these harrowing journeys, breaking the 28-hour legal time limit for travel. Take action: https://bit.ly/4bkINJn

Watch & take action

Animal organizations demand government action

The Vancouver Humane Society has signed onto an open letter to Canadian decision-makers after a new exposé reveals the horrific hidden journeys of horses exported for slaughter.

The CFIA allows horses to go a gruelling 28 hours without food, water, or rest when being transported. However, Canadian officials only track the journey until horses land on foreign soil. In reality, horses spend hours on the other side of the ocean painfully hungry, thirsty, and exhausted before reaching their destination. Time spent in transit regularly exceeds the 28 hour legal limit.

Videos also reveal horses sprayed with harsh disinfectant chemicals when they reach a quarantine facility. The horses are so dehydrated that some try to lick the painful chemicals off the nets of the transport truck.

You can read more about the investigation and open letter in the CBC.

Read the open letter
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We need a rethink of Big Poultry to stop avian flu

We need a rethink of Big Poultry to stop avian flu

Experts suggest commercial poultry, especially factory-farmed and crowded in barns, is one culprit behind the rapid spread of avian flu. But one response by the Canadian government is to compensate farmers – paying the industry millions for bird slaughters – without requiring improved biosecurity against potential pathogens. Perhaps we should question this approach.

In this piece published in Canada’s National Observer, Eleanor Boyle discusses the avian flu outbreak and the steps needed to truly address it.

Boyle notes that more than 94% of cases where bird flu viruses mutated from low-pathogenic to high-pathogenic over the past 55 years have been in commercial poultry.

“Experts suggest commercial poultry, especially factory-farmed and crowded in barns, is one culprit behind the disease’s rapid spread. But one response by the Canadian government is to compensate farmers — paying the industry millions for bird slaughters — without requiring improved biosecurity against potential pathogens.”

British Columbia is being hit particularly hard by the outbreak. The density of poultry farms in B.C. makes the province a hub for avian flu in Canada, leading to a disproportionate number of bird culls on B.C. farms.

“Avian flu is yet more evidence for moving toward smaller-scale agriculture that’s also more plant-based,” Boyle says.

Read the article
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FINAL House of Commons vote to ban live horse exports for slaughter

Photos: Canadian Horse Defence Coalition

Update

Bill C-355 passed its final vote in the House of Commons. Thank you for taking action for horses! Ask Senate to support the bill without further delay here.

  • Each month, gentle draft horses are packed into crowded crates and shipped on cargo planes from Canadian airports to be slaughtered for meat.
  • Horses can legally go up to 28 hours without food, water, or rest.
  • Flights have resulted in injuries and death.
  • Bill C-355, which aims to ban the export of horses for slaughter, recently passed the Agriculture Committee and will move to its final vote in the House of Commons before going to the Senate.

Take action to ban the live horse export industry

TIP: For added impact, edit the template message below to personalize your email to decision-makers. See the Learn More section for additional talking points.

Learn more

Horses are suffering in Canada’s cruel live horse export industry, and Canadians are demanding change.

In 2021, Prime Minister Justin Trudeau directed the Minister of Agriculture to ban the live export of horses for slaughter. Finally, in 2023, two bills were introduced to end the inhumane practice.

One of those bills, Bill C-355, has now passed the Agriculture Committee and will move onto its third and final reading and vote at the House of Commons.

Although only 22% of Canadians agree with the live export of horses, 43% of MPs voted NO to banning the practice at the bill’s previous reading. It is vital that we ensure decision-makers know that the well-being of horses is a priority for Canadians.

See how your MP voted previously and use the quick action on this page to ask your MP to vote YES to Bill C-355!

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UPDATE: Bill to end live horse export for slaughter moves to next stage 

Photos: Canadian Horse Defence Coalition

Update

Bill C-355 passed its final vote in the House of Commons. Thank you for taking action for horses! Ask Senate to support the bill without further delay here.

Members of Parliament recently voted in support of sending Bill C-355 to the House of Commons Agriculture Committee for further review (181 yes-137 no). See how your MP voted!

This bill aims to end Canada’s highly controversial practice of shipping live horses overseas for slaughter. Your action is needed to support this bill as it moves through the legislative process. Call on the Agriculture Committee and your Member of Parliament to support Bill C-355 and end live horse export for slaughter once and for all!

Take action
Learn more

Take action

TIP: For added impact, edit the template message below to personalize your email to decision-makers. See the Learn More section for additional talking points.

Learn more

Many Canadians would be surprised to learn that Canada is one of the top exporters of live horses for slaughter. Every year, thousands of live draft horses are loaded onto planes, packed tightly with 3-4 horses per crate, and flown abroad where they will be slaughtered for meat. 

Horses’ journeys to slaughter are long and stressful 

  • Horses can be transported for up to 28 hours without access to food, water or rest. 
  • As sensitive prey animals with strong fight or flight instincts, this journey can be incredibly stressful. 
  • Deaths and injuries have occurred, including one known incident of damage to an aircraft, which led to an emergency landing and the death of the horse involved. 
  • There is also no obligation for countries on the receiving end to report back to Canada about the condition of the horses upon arrival. 

Canadians are calling for change 

Polling shows that a majority of Canadians are opposed to the practice of exporting live horses for slaughter. 

The VHS supports organizations including the Canadian Horse Defence Coalition who have long been calling for an end to live horse export for slaughter. In Spring 2021, the VHS signed a group letter calling on the federal government to end the practice. 

A federal parliamentary e-petition garnered more than 77,000 public signatures in support of a ban, making it one of the most popular animal-related federal petitions on record.   

In December 2021, Prime Minister Justin Trudeau directed the Minister of Agriculture to ban the live export of horses for slaughter. Still, horses continue to be shipped to their death as a result of government inaction.   

Finally, in 2023, two new bills were introduced that aim to end the controversial practice of exporting live horses from Canada for slaughter abroad. Senate Bill S-270, the Horse Protection Act, was introduced by Senator Pierre Dalphond and singer-songwriter Jann Arden, while private member’s bill C-355 was introduced in the House of Commons by Liberal MP Tim Louis.  

Bill C-355 has since been voted on by Members of Parliament (MP) to be sent to the next stage, which involves further study by the House of Commons Agriculture Committee. Find out how your MP voted on the bill at the second reading stage. 

Can you call on the Agriculture Committee and your Member of Parliament to support Bill C-355 and end live horse export for slaughter. 

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BC pig farm accused of cruelty—again

Photo: Animal Justice

Excelsior Hog Farm is in the news again after disturbing new undercover footage, allegedly filmed at the Abbotsford farm between April and June 2023, was released by Animal Justice.  

The footage shows:

  • cruel handling practices, including pigs being kicked in the stomach and face, and struck with metal rods and plastic boards;
  • injured pigs with hernias, pressure sores, open wounds and leg injuries; and
  • filthy conditions, including dead and rotting bodies of pigs and partially eaten bodies of piglets, and floors caked in feces and what appears to be blood and feces in some water troughs. 
Take action
Watch the video (Warning: Graphic content)

Take action

Call for meaningful action to protect farmed animals, including: 

  • Government-mandated and proactively enforced farmed animal welfare regulations;  
  • Publicly available reports of independent, third-party audits on farms and in slaughterhouses, including consistent video surveillance monitoring for real transparency; and 
  • Appropriate deterrents to prevent animal cruelty, including unannounced inspections and effective penalties for industry stakeholders who are found guilty of animal cruelty. 

Fill out the form below to send this important message to your Member of B.C.’s Legislative Assembly (MLA), B.C.’s Premier, and B.C.’s Minister of Agriculture. Feel free to personalize the message.

Live outside of Canada? You can email B.C.’s Premier at premier@gov.bc.ca and the Minister of Agriculture at AF.Minister@gov.bc.ca

Not the first time Excelsior accused of cruelty

This comes after a previous undercover investigation at the farm in 2019, which also showed concerning on-farm conditions and treatment of pigs. The footage included clips of dead and dying pigs in unsanitary conditions and cruel handling, including piglets being castrated without the use of painkillers.

Despite this evidence, the farm’s owners were never charged or held accountable. Instead, two advocates involved in a peaceful protest and sit-in that took place on the farm, have been convicted and face jail time. Both are appealing their convictions. 

Second major undercover investigation in B.C. this year

While the animal agriculture industry attempts to suggest instances like this are the exception to the rule and don’t represent the industry as a whole, the reality is that numerous investigations over the years have revealed widespread animal cruelty and welfare issues on farms and in slaughterhouses.  

In February 2023, undercover footage from a Pitt Meadows-based slaughterhouse, Meadow Valley Meats, showed animals being hit, kicked and thrown to the ground; inhumane use of an electric prod; frightened animals crowding together in the hallways and panicked attempts to escape; and improper slaughter techniques that led to significant animal suffering.

Like Excelsior Hog Farm, this was not the first incident involving the company. Media reports that the company, formerly called Pitt Meadows Meats, pled guilty in 2015 to selling E. Coli-tainted meat and after the plant manager knowingly decided not to recall it.  

The new footage, along with the many other previous undercover investigations in B.C., make it clear that there are serious, systemic issues across the animal agriculture industry. 

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UPDATE: ‘Ag-gag’ bill reaches review stage. Take Action!

Update

This action has now ended. Thank you to the 4,020 advocates who used the quick action to speak out against anti-transparency ag-gag bills. Please see the Current Campaigns page for more ways you can help protect farmed animals.

  • Bill C-275 has been sent to the House of Commons agriculture committee for further review this fall.
  • This federal ‘ag-gag’ bill would criminalize whistleblowers and undercover investigators who expose animal cruelty or welfare issues on farms.
  • Tell decision-makers to vote NO to C-275.

An ‘ag-gag’ bill that targets animal advocates and whistleblowers will soon go to a vote. Tell your Member of Parliament to say NO to Bill C-275.

Take Action
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Quick action: Tell decision-makers to vote NO to C-275.

This action has now ended.

4,020 people used the quick action tool to oppose Bill C-275. Thank you for taking action.

See more campaigns

Why say no to Bill C-275?

While decision-makers claim Bill C-275 aims to protect on-farm biosecurity by deterring trespassers, trespassing laws already exist and the government’s own data indicates that previous disease outbreaks have been caused by poor on-farm practices from owners/operators. The standard industry practice of keeping large numbers of genetically similar animals in close confinement creates a prime environment for disease outbreak.

Similar ‘ag-gag’ bills have been implemented in other jurisdictions to further limit transparency of the animal agriculture industry and prevent undercover exposes that shed a negative light on this hidden industry.

Instead of targeting whistleblowers who expose the conditions and treatment of animals on farms, the government should be addressing the conditions and treatment directly. Following a disturbing recent undercover expose of a B.C.-based slaughterhouse, the VHS is reiterating the urgent need for more transparency and accountability within the animal agriculture sector, not less.

Join this call to action by urging federal decision-makers, including your Member of Parliament, the House of Commons Agriculture Committee, and the federal Minister of Agriculture, to say NO to Bill C-275.

Ask your MP to say NO to Bill C-275