New Vancouver Humane Society ad campaign promotes kindness to all animals
Media release
July 23, 2020
Vancouver – A striking new billboard in downtown Vancouver is encouraging Vancouverites to treat farmed animals with the same compassion as other animals by transitioning to a plant-based diet. The billboard is part of The Vancouver Humane Society’s (VHS) new Go Veg campaign.
The billboard, which shows the faces of a cow and a dog with near-identical markings, states: “Animals are the same in all the ways that matter” and urges people to “Be kind to every kind.”
“Farmed animals are thinking, feeling beings, with complex emotional lives – just like the pets we open our homes and hearts to,” said VHS campaign director Emily Pickett. “They suffer greatly under today’s industrial animal agriculture system. Our Go Veg billboard calls on society to recognize that animals, regardless of the label they are given – farmed or companion – are the same in all the ways that matter.”
Pickett said that, in 2019, more than 830 million land animals were raised and slaughtered for food in Canada. “Our overconsumption of animal products has led to the rise of the industrial animal agriculture system, characterized by large numbers of animals confined in cramped, barren and unnatural environments and subject to painful procedures, lengthy transport journeys and frightening slaughter conditions.”
The billboard ad will run in select locations in Vancouver throughout the summer. In addition, VHS is running ads in 24 Vancouver condo buildings, also promoting a plant-based diet.
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