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New bus ad reminds us that animals are friends, not food

VHS’s new Translink bus ad highlighting our Go Veg campaign recently hit the streets of Vancouver. The ad, which features a young girl petting a pig, aims to remind us that when we were children we instinctively saw animals as friends and not food.

VHS’s Go Veg campaign works to help people rediscover that innate love for animals and to raise awareness of the power behind what we put on our plate.
In 2017, over 800 million land animals were killed for food in Canada. They are crammed, shackled and caged in filthy conditions that don’t permit them to perform the most basic natural behaviours. Most will never feel the sun on their backs or grass under their feet and their transport and slaughter conditions are equally horrific.

Every time we sit down to eat, we have an opportunity to stand up for a kinder world for animals. By choosing to leave animal products off our plates we’re helping to reduce the demand for meat that drives factory farming and we’re setting a positive example for others. You can download our Live Well booklet to learn more and get free vegan recipes.

French Toast Coffee Cake, Mac & Cheese Onion Rings, and Stuffed Crust Pizza – sound delicious?! These are just a few of the 101 recipes featured in Lauren Toyota’s new “Vegan Comfort Classics” cookbook. Help us spread the “go veg” message and you’ll be entered for a chance to win Lauren’s new cookbook! Keep an eye out for our bus ad, take a photo and post it to Facebook, Instagram or Twitter and tag VHS. Use the hashtag #govegvancouver and we’ll select a winner at random.