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New bus ad reminds us that animals are friends, not food

VHS’s new Translink bus ad highlighting our Go Veg campaign recently hit the streets of Vancouver. The ad, which features a young girl petting a pig, aims to remind us that when we were children we instinctively saw animals as friends and not food.

VHS’s Go Veg campaign works to help people rediscover that innate love for animals and to raise awareness of the power behind what we put on our plate.
In 2017, over 800 million land animals were killed for food in Canada. They are crammed, shackled and caged in filthy conditions that don’t permit them to perform the most basic natural behaviours. Most will never feel the sun on their backs or grass under their feet and their transport and slaughter conditions are equally horrific.

Every time we sit down to eat, we have an opportunity to stand up for a kinder world for animals. By choosing to leave animal products off our plates we’re helping to reduce the demand for meat that drives factory farming and we’re setting a positive example for others. You can download our Live Well booklet to learn more and get free vegan recipes.

French Toast Coffee Cake, Mac & Cheese Onion Rings, and Stuffed Crust Pizza – sound delicious?! These are just a few of the 101 recipes featured in Lauren Toyota’s new “Vegan Comfort Classics” cookbook. Help us spread the “go veg” message and you’ll be entered for a chance to win Lauren’s new cookbook! Keep an eye out for our bus ad, take a photo and post it to Facebook, Instagram or Twitter and tag VHS. Use the hashtag #govegvancouver and we’ll select a winner at random.

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VHS response to steer death

Steer death at Calgary Stampede

VHS has issued the following news release:

Steer killed at Calgary Stampede rodeo
Vancouver Humane Society calls for event to be suspended


The Vancouver Humane Society (VHS) has called for the suspension of steer-wrestling at the Calgary Stampede rodeo after an animal was badly injured in the event and had to be euthanized.  Another steer died in the event during the 2009 Stampede.

“Why should animals suffer and die just to entertain a crowd,” said VHS spokesperson Peter Fricker.  “If these events are so hard on the animals that it can kill them, it’s obvious they are suffering pain and stress.”

Fricker said that rules changes made by the Stampede to make steer-wrestling safe had obviously not worked.  He said the event should be suspended and reviewed by an independent panel of experts to determine if it could be made humane and safe.

VHS says that steer-wrestling has no historical connection to ranching and was invented for rodeos.  “It has nothing to do with agricultural heritage,” said Fricker.  “It’s just a cruel and dangerous circus act.”



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Food, Friend, Why?

Photo of "Food, Friend, Why?" bus back advertisement
Our ad “Food, Friend, Why?” raises an important and provocative moral question: why do we eat one animal and befriend another? Most of us wouldn’t dream of eating a cat or a dog, but when one considers the intelligence and sentience of farmed animals, it doesn’t make sense to consider cows or pigs or chickens as somehow so different.

We certainly don’t expect everyone to become vegetarian. However, it’s simply a fact that reducing or eliminating meat is the most effective way to stop animal suffering. Check out Raising the Barn or Eat Less Meat to see how animals are raised for food and why meat production is not sustainable.

We would like to run this ad again, but we can only do it with your help. The ad company has been very generous – they usually extend the ads an extra week or two without charging us. This means your donation towards this project can accomplish even more!

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link to donate now at

You are amazing! We are only $778 away from our goal of $7,000. I know there are some of you out there who think the ad is important, but haven’t had time to donate yet. Can you help? It’s easy – just click the ‘donate now’ button. Even a small amount helps – if 105 people gave $10, we’d reach our goal! Thank you for all you do for animals.

Have you ever seen a hen chasing a ball? Check out this video captured by Director of Farm Animal Programs Leanne McConnachie on a recent visit to Rabbit River Farms (a producer of certified organic, free-range eggs).

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