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Overwaitea first in North America to introduce store-wide Cage Eggs signage


OFG Egg Labels
New labels at Save-On-Foods, at Cambie & 7th Avenue in Vancouver

BC’s Overwaitea Food Group (OFG) has just become the first grocery chain in North America to feature ‘Cage Eggs’ signage on all of its stores’ shelves. OFG operates 140 stores in B.C. and Alberta under the banners Overwaitea Foods, Save-On-Foods, Urban Fare, PriceSmart Foods, Coopers Foods and Bulkley Valley Wholesale.

The labels will also clearly indicate which eggs are free-run, free-range and certified organic, and how the label relates to the hens’ housing and welfare.

VHS initiated the first pilot of the improved egg labels in 2011, and thanks to the ongoing support of our donors, we have been working with OFG ever since to improve the labels’ wording and format.

“Polls have shown the majority of Canadians want more humane treatment for farm animals, with 78 per cent saying they would support a requirement to label eggs as “eggs from caged hens,” said Leanne McConnachie, VHS’s Director of Farmed Animal Programs. “Placing VHS’s colour-coded, easy-to-read labels on the shelves in the egg display case will help consumers make more humane choices as they shop.”